Mercury Analytics: Innovative Research Expertise
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Mercury Analytics
MERCURY HAS PERFECTED AND LEADS THE INDUSTRY IN ALL FORMS OF MEDIA AND MESSAGE TESTING, PROVIDING BREAKTHROUGH MOBILE-FRIENDLY TECHNOLOGIES. ON OUR SECURE ANALTYICS WORKBENCH, DATA VISUALIZATIONS FOR ANY AUDIENCE SEGMENTS CAN BE GENERATED IN REAL-TIME AND DOWNLOADED WITH A CLICK.

DO YOUR MESSAGES RESONATE WITH THE AUDIENCES YOU HOPE TO IMPACT? GET THE FEEDBACK YOU NEED WITH MERCURY ANALYTICS’ TEXT HIGHLIGHTING MESSAGE TESTING.

TEST PRINT ADS WITH EASE THANKS TO MERCURY’S SPOTLIGHT IMAGE TESTING. SHOW PARTICIPANTS AN IMAGE AND LET THEM CLICK OR TOUCH (IF ON MOBILE) THE AREAS THAT THEY ARE MOST INTERESTED OR THAT THEY DON’T LIKE.

IN REAL-TIME, VIEW HEATMAPS FOR ANY AUDIENCE SEGMENTS, WITH MANY VISUALIZATION OPTIONS.

MEDIABLOGS, MERCURY TECHNOLOGY THAT ALLOWS RESPONDENTS TO SUBMIT SELFIE VIDEOS THEY RECORD ANSWERING THE SURVEY’S MOST CRITICAL QUESTION, ADDS TRUE QUALITATIVE “ONE-ON-ONE” STYLE INSIGHT TO ANY QUANTITATIVE SURVEY – ALL FROM WITHIN A STANDARD QUANTITATIVE SURVEY.

MERCURY’S FLIPBOOKS PRESENT MULTIPAGE PRINT MEDIA IN A NATURAL WAY THAT ALLOW RESPONDENTS TO SEE AND FLIP EACH PAGE IN A MANNER THAT EMULATES THE PHYSICAL TURNING OF PAGES, BOTH FORWARD TO THE NEXT PAGE OR BACKWARDS TO THE PREVIOUS PAGE.

WHILE EVERY RESEARCH SYSTEM CAN ASK SIMPLE OPEN-END QUESTIONS TO CAPTURE QUALITATIVE RESPONSES, MERCURY TAKES IT TO THE NEXT LEVEL BY AGAIN PROVIDING BREAKTHROUGH CAPABILITIES THAT DRAMATICALLY INCREASE THE WAYS QUALITATIVE OPINIONS CAN BE CAPTURED AND UNDERSTOOD TO DERIVE OPTIMAL INSIGHTS.