The Power of Virtual Integration: An Interview with Dell Computer’s Michael Dell
Joan Magretta
How do you create a $12 billion company in just 13 years? Michael Dell began in 1984 with a simple business insight: he could bypass the dealer channel through which personal computers were then being sold. Instead, he would sell directly to customers and build products to order. In one swoop, Dell eliminated the reseller’s […]
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Harvard Business Review
How do you create a $12 billion company in just 13 years? Michael Dell began in 1984 with a simple business insight: he could bypass the dealer channel through which personal computers were then being sold. Instead, he would sell directly to customers and build products to order. In one swoop, Dell eliminated the reseller’s […]