Digital Television in Croatia: Is Television Becoming a New Media?
Viktorija Car ffst.academia.edu
We live in a multimedia world and media convergence is our everyday reality. Technological improvements cause important transformations in society and the economy, and the media are the first to be changed. Digitisation trans-forms the media,
We live in a multimedia world and media convergence is our everyday reality. Technological improvements cause important transformations in society and the economy, and the media are the first to be changed. Digitisation trans-forms the media, especially television, into new media with numerous possi-bilities for new products and services. The main characteristic of this process in Croatia is the fact that implementation precedes development strategies or plans. Furthermore, the lack of public discussion enables these processes to remain far away from citizens who do not understand them or are not moti-vated to understand them. The proliferation of new digital channels (terres-trial, cable, satellite or broadband) as well as fragmentation of the mass audi-ence make this process even more complex. Technological improvements have produced a new multimedia environment breaking down the traditional boundaries between telecommunications, computers and the audiovisual in-dustries. As in ma...