{"entry_id": "7f3b2b9b-4078-4c08-8cb6-6512be495215", "infos": [{"txt": "1029亿，中国车企在欧洲撕开一个千亿市场", "language": "chinese", "position": {"atoms": [{"position_id": 0, "txt": "1029亿，中国车企在欧洲撕开一个千亿市场", "x": "//h1[contains(@class, \"article-title\")]"}]}, "tags": [], "label": "O", "web_segment_id": 0, "global_sentence_id": 0, "edu_l1_label": "EDU_O"}, {"txt": "1029亿，中国车企在欧洲撕开一个千亿市场", "language": "chinese", "position": {"atoms": [{"position_id": 386, "txt": "1029亿，中国车企在欧洲撕开一个千亿市场", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[1]/div/h1"}]}, "tags": ["h1"], "label": "article_title", "web_segment_id": 1, "global_sentence_id": 1, "edu_l1_label": "BOT"}, {"txt": "亿欧网·2025年04月10日 11:07", "language": "chinese", "position": {"atoms": [{"position_id": 388, "txt": "亿欧网", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[1]/div/div[1]/a"}, {"position_id": 390, "txt": "·", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[1]/div/div[1]/span/i"}, {"position_id": 392, "txt": "2025年04月10日 11:07", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[1]/div/div[1]/span/i"}]}, "tags": [], "label": "source", "web_segment_id": 2, "global_sentence_id": 2, "edu_l1_label": "EDU_O"}, {"txt": "2024年，中国以约1028.6亿人民币的进口额成为欧盟汽车进口的最大来源国。", "language": "chinese", "position": {"atoms": [{"position_id": 394, "txt": "2024年，中国以约1028.6亿人民币的进口额成为欧盟汽车进口的最大来源国。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[1]/div/div[2]"}]}, "tags": [], "label": "introduction", "web_segment_id": 3, "global_sentence_id": 3, "edu_l1_label": "EDU_O"}, {"txt": "中国车企在欧洲撕开一个千亿市场。", "language": "chinese", "position": {"atoms": [{"position_id": 396, "txt": "中国车企在欧洲撕开一个千亿市场。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/blockquote/p[1]"}]}, "tags": [], "label": "content", "web_segment_id": 4, "global_sentence_id": 4, "edu_l1_label": "BOS"}, {"txt": "2024年，中国以127亿欧元进口额（约1028.6亿人民币）成为欧盟汽车进口最大来源国。", "language": "chinese", "position": {"atoms": [{"position_id": 398, "txt": "2024年，中国以127亿欧元进口额（约1028.6亿人民币）成为欧盟汽车进口最大来源国。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/blockquote/p[2]"}]}, "tags": [], "label": "content", "web_segment_id": 5, "global_sentence_id": 5, "edu_l1_label": "IOS"}, {"txt": "欧方称，2019-2024五年间，欧盟自中国进口汽车增幅高达1591.3%。", "language": "chinese", "position": {"atoms": [{"position_id": 399, "txt": "欧方称，2019-2024五年间，欧盟自中国进口汽车增幅高达1591.3%。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/blockquote/p[2]"}]}, "tags": [], "label": "content", "web_segment_id": 5, "global_sentence_id": 6, "edu_l1_label": "IOS"}, {"txt": "但是，亿欧汽车实地调研后发现，这千亿市场的背后，处处皆是中国汽车品牌在欧洲市场的被动、尴尬和冷落。", "language": "chinese", "position": {"atoms": [{"position_id": 401, "txt": "但是，亿欧汽车实地调研后发现，这千亿市场的背后，处处皆是中国汽车品牌在欧洲市场的被动、尴尬和冷落。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/blockquote/p[3]"}]}, "tags": [], "label": "content", "web_segment_id": 6, "global_sentence_id": 7, "edu_l1_label": "IOS"}, {"txt": "2024年每过一分钟，就有一辆中国品牌的汽车运往欧洲。", "language": "chinese", "position": {"atoms": [{"position_id": 403, "txt": "2024年每过一分钟，就有一辆中国品牌的汽车运往欧洲。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[1]"}]}, "tags": [], "label": "content", "web_segment_id": 7, "global_sentence_id": 8, "edu_l1_label": "IOS"}, {"txt": "中汽协数据显示，2024年中国汽车出口585.9万辆，同比增长19.3%，进一步巩固了第一大汽车出口国地位。", "language": "chinese", "position": {"atoms": [{"position_id": 405, "txt": "中汽协数据显示，2024年中国汽车出口585.9万辆，同比增长19.3%，进一步巩固了第一大汽车出口国地位。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[2]"}]}, "tags": [], "label": "content", "web_segment_id": 8, "global_sentence_id": 9, "edu_l1_label": "IOS"}, {"txt": "4月1日，欧盟发布2024年欧盟汽车行业贸易数据，中国以127亿欧元进口额（约1028.6亿人民币）成为欧盟汽车进口最大来源国。", "language": "chinese", "position": {"atoms": [{"position_id": 407, "txt": "4月1日，欧盟发布2024年欧盟汽车行业贸易数据，中国以127亿欧元进口额（约1028.6亿人民币）成为欧盟汽车进口最大来源国。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[3]"}]}, "tags": [], "label": "content", "web_segment_id": 9, "global_sentence_id": 10, "edu_l1_label": "IOS"}, {"txt": "欧方称，2019-2024五年间，欧盟自中国进口汽车增幅高达1591.3%。", "language": "chinese", "position": {"atoms": [{"position_id": 408, "txt": "欧方称，2019-2024五年间，欧盟自中国进口汽车增幅高达1591.3%。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[3]"}]}, "tags": [], "label": "content", "web_segment_id": 9, "global_sentence_id": 11, "edu_l1_label": "IOS"}, {"txt": "从数据上看，这是一个双向奔赴的故事。", "language": "chinese", "position": {"atoms": [{"position_id": 410, "txt": "从数据上看，这是一个双向奔赴的故事。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[4]"}]}, "tags": [], "label": "content", "web_segment_id": 10, "global_sentence_id": 12, "edu_l1_label": "IOS"}, {"txt": "欧洲无疑是中国汽车出海的最佳目的地之一。", "language": "chinese", "position": {"atoms": [{"position_id": 411, "txt": "欧洲无疑是中国汽车出海的最佳目的地之一。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[4]"}]}, "tags": [], "label": "content", "web_segment_id": 10, "global_sentence_id": 13, "edu_l1_label": "IOS"}, {"txt": "但是，亿欧汽车近期在欧洲调研时，发现了中国车企出海欧洲的尴尬之处：", "language": "chinese", "position": {"atoms": [{"position_id": 413, "txt": "但是，亿欧汽车近期在欧洲调研时，发现了中国车企出海欧洲的尴尬之处：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[5]"}]}, "tags": [], "label": "content", "web_segment_id": 11, "global_sentence_id": 14, "edu_l1_label": "IOS"}, {"txt": "中国品牌的汽车虽然驶向了欧洲，却驶不进消费者的车库。", "language": "chinese", "position": {"atoms": [{"position_id": 414, "txt": "中国品牌的汽车虽然驶向了欧洲，却驶不进消费者的车库。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[5]"}]}, "tags": [], "label": "content", "web_segment_id": 11, "global_sentence_id": 15, "edu_l1_label": "IOS"}, {"txt": "因为在欧洲市场，品牌决定了消费者的购买意愿，而供应链决定了企业的生存能力。", "language": "chinese", "position": {"atoms": [{"position_id": 416, "txt": "因为在欧洲市场，品牌决定了消费者的购买意愿，而供应链决定了企业的生存能力。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[6]"}]}, "tags": [], "label": "content", "web_segment_id": 12, "global_sentence_id": 16, "edu_l1_label": "IOS"}, {"txt": "现实情况是，欧洲主流市场早已被德系（大众、奔驰、宝马）、日系（丰田、本田）和美系（特斯拉、福特）品牌牢牢占据。", "language": "chinese", "position": {"atoms": [{"position_id": 418, "txt": "现实情况是，欧洲主流市场早已被德系（大众、奔驰、宝马）、日系（丰田、本田）和美系（特斯拉、福特）品牌牢牢占据。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[7]"}]}, "tags": [], "label": "content", "web_segment_id": 13, "global_sentence_id": 17, "edu_l1_label": "IOS"}, {"txt": "这些品牌在当地深耕多年，形成了极高的品牌认知壁垒。", "language": "chinese", "position": {"atoms": [{"position_id": 419, "txt": "这些品牌在当地深耕多年，形成了极高的品牌认知壁垒。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[7]"}]}, "tags": [], "label": "content", "web_segment_id": 13, "global_sentence_id": 18, "edu_l1_label": "IOS"}, {"txt": "对于欧洲消费者来说，汽车不仅仅是一个出行工具，更是身份和生活方式的象征。", "language": "chinese", "position": {"atoms": [{"position_id": 421, "txt": "对于欧洲消费者来说，汽车不仅仅是一个出行工具，更是身份和生活方式的象征。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[8]"}]}, "tags": [], "label": "content", "web_segment_id": 14, "global_sentence_id": 19, "edu_l1_label": "IOS"}, {"txt": "这种深厚的品牌积淀，使得外来的新品牌想要撬动消费者的信任，堪比虎口夺食。", "language": "chinese", "position": {"atoms": [{"position_id": 422, "txt": "这种深厚的品牌积淀，使得外来的新品牌想要撬动消费者的信任，堪比虎口夺食。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[8]"}]}, "tags": [], "label": "content", "web_segment_id": 14, "global_sentence_id": 20, "edu_l1_label": "IOS"}, {"txt": "供应链方面的挑战同样不容小觑。", "language": "chinese", "position": {"atoms": [{"position_id": 424, "txt": "供应链方面的挑战同样不容小觑。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[9]"}]}, "tags": [], "label": "content", "web_segment_id": 15, "global_sentence_id": 21, "edu_l1_label": "IOS"}, {"txt": "欧洲对整车进口征收高额关税，如果中国车企继续沿用“国内生产+整车出口”的老路子，注定在价格上陷入被动处境。", "language": "chinese", "position": {"atoms": [{"position_id": 426, "txt": "欧洲对整车进口征收高额关税，如果中国车企继续沿用“国内生产+整车出口”的老路子，注定在价格上陷入被动处境。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[10]"}]}, "tags": [], "label": "content", "web_segment_id": 16, "global_sentence_id": 22, "edu_l1_label": "IOS"}, {"txt": "更棘手的是，欧洲本地组装厂的零部件本地化率要求也在不断提升，从过去的20%-30%，提高到如今的45%才能享受本地优惠，未来甚至可能继续上调。", "language": "chinese", "position": {"atoms": [{"position_id": 428, "txt": "更棘手的是，欧洲本地组装厂的零部件本地化率要求也在不断提升，从过去的20%-30%，提高到如今的45%才能享受本地优惠，未来甚至可能继续上调。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[11]"}]}, "tags": [], "label": "content", "web_segment_id": 17, "global_sentence_id": 23, "edu_l1_label": "IOS"}, {"txt": "这直接压缩了中国车企赖以生存的“供应链成本优势”，让原本“价格驱动”的中国汽车品牌在欧洲市场举步维艰。", "language": "chinese", "position": {"atoms": [{"position_id": 430, "txt": "这直接压缩了中国车企赖以生存的“供应链成本优势”，让原本“价格驱动”的中国汽车品牌在欧洲市场举步维艰。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[12]"}]}, "tags": [], "label": "content", "web_segment_id": 18, "global_sentence_id": 24, "edu_l1_label": "IOS"}, {"txt": "对于中国车企来说，如果无法突破“品牌认知”和“供应链本地化”这两大关键障碍，出海欧洲只会成为一个“伪命题”。", "language": "chinese", "position": {"atoms": [{"position_id": 432, "txt": "对于中国车企来说，如果无法突破“品牌认知”和“供应链本地化”这两大关键障碍，出海欧洲只会成为一个“伪命题”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[13]"}]}, "tags": [], "label": "content", "web_segment_id": 19, "global_sentence_id": 25, "edu_l1_label": "IOS"}, {"txt": "驶入欧洲的中国汽车只会停留在仓库，而进入不了消费者的车库。", "language": "chinese", "position": {"atoms": [{"position_id": 434, "txt": "驶入欧洲的中国汽车只会停留在仓库，而进入不了消费者的车库。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[14]"}]}, "tags": [], "label": "content", "web_segment_id": 20, "global_sentence_id": 26, "edu_l1_label": "IOS"}, {"txt": "欧洲消费者买车：", "language": "chinese", "position": {"atoms": [{"position_id": 436, "txt": "欧洲消费者买车：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/h2[1]"}]}, "tags": ["h2"], "label": "title1", "web_segment_id": 21, "global_sentence_id": 27, "edu_l1_label": "BOS"}, {"txt": "要么看品牌，要么看科技", "language": "chinese", "position": {"atoms": [{"position_id": 437, "txt": "要么看品牌，要么看科技", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/h2[1]"}]}, "tags": ["h2"], "label": "title1", "web_segment_id": 21, "global_sentence_id": 28, "edu_l1_label": "IOS"}, {"txt": "“要么买百年老牌，要么为科技买单，才成立几年的没有颠覆性的公司，根本没人理。”", "language": "chinese", "position": {"atoms": [{"position_id": 439, "txt": "“要么买百年老牌，要么为科技买单，才成立几年的没有颠覆性的公司，根本没人理。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[15]"}]}, "tags": [], "label": "content", "web_segment_id": 22, "global_sentence_id": 29, "edu_l1_label": "IOS"}, {"txt": "在慕尼黑土生土长的Maximilian对亿欧汽车坦言。", "language": "chinese", "position": {"atoms": [{"position_id": 440, "txt": "在慕尼黑土生土长的Maximilian对亿欧汽车坦言。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[15]"}]}, "tags": [], "label": "content", "web_segment_id": 22, "global_sentence_id": 30, "edu_l1_label": "IOS"}, {"txt": "这句话道出了欧洲市场残酷的逻辑：", "language": "chinese", "position": {"atoms": [{"position_id": 442, "txt": "这句话道出了欧洲市场残酷的逻辑：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[16]"}]}, "tags": [], "label": "content", "web_segment_id": 23, "global_sentence_id": 31, "edu_l1_label": "IOS"}, {"txt": "品牌历史和技术颠覆是欧洲消费者做出购车决策时的核心考量因素。", "language": "chinese", "position": {"atoms": [{"position_id": 443, "txt": "品牌历史和技术颠覆是欧洲消费者做出购车决策时的核心考量因素。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[16]"}]}, "tags": [], "label": "content", "web_segment_id": 23, "global_sentence_id": 32, "edu_l1_label": "IOS"}, {"txt": "欧洲消费者对品牌有着极高的忠诚度。", "language": "chinese", "position": {"atoms": [{"position_id": 445, "txt": "欧洲消费者对品牌有着极高的忠诚度。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[17]"}]}, "tags": [], "label": "content", "web_segment_id": 24, "global_sentence_id": 33, "edu_l1_label": "IOS"}, {"txt": "他们要么选择拥有百年历史、象征着传统价值的奔驰、宝马、雷诺等品牌，要么选择特斯拉这种引领科技潮流的颠覆者。", "language": "chinese", "position": {"atoms": [{"position_id": 446, "txt": "他们要么选择拥有百年历史、象征着传统价值的奔驰、宝马、雷诺等品牌，要么选择特斯拉这种引领科技潮流的颠覆者。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[17]"}]}, "tags": [], "label": "content", "web_segment_id": 24, "global_sentence_id": 34, "edu_l1_label": "IOS"}, {"txt": "近年来，马斯克虽然在欧洲市场的品牌影响力有所下滑，给了其他品牌腾出了一部分市场空间，但要填补这个空间实非易事。", "language": "chinese", "position": {"atoms": [{"position_id": 448, "txt": "近年来，马斯克虽然在欧洲市场的品牌影响力有所下滑，给了其他品牌腾出了一部分市场空间，但要填补这个空间实非易事。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[18]"}]}, "tags": [], "label": "content", "web_segment_id": 25, "global_sentence_id": 35, "edu_l1_label": "IOS"}, {"txt": "因为前提是：", "language": "chinese", "position": {"atoms": [{"position_id": 450, "txt": "因为前提是：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[19]"}]}, "tags": [], "label": "content", "web_segment_id": 26, "global_sentence_id": 36, "edu_l1_label": "IOS"}, {"txt": "要么有强大的品牌历史背书，要么具备足够的技术创新实力，否则很难打动欧洲消费者的芳心。", "language": "chinese", "position": {"atoms": [{"position_id": 451, "txt": "要么有强大的品牌历史背书，要么具备足够的技术创新实力，否则很难打动欧洲消费者的芳心。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[19]"}]}, "tags": [], "label": "content", "web_segment_id": 26, "global_sentence_id": 37, "edu_l1_label": "IOS"}, {"txt": "“要是我有预算，我买车只考虑德国品牌，因为它们有百年历史，品质有保障，贵也是有原因的。”", "language": "chinese", "position": {"atoms": [{"position_id": 453, "txt": "“要是我有预算，我买车只考虑德国品牌，因为它们有百年历史，品质有保障，贵也是有原因的。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[20]"}]}, "tags": [], "label": "content", "web_segment_id": 27, "global_sentence_id": 38, "edu_l1_label": "IOS"}, {"txt": "另一位慕尼黑受访者Sophia如此告诉亿欧汽车，这也是大多数德国消费者的真实反馈。", "language": "chinese", "position": {"atoms": [{"position_id": 455, "txt": "另一位慕尼黑受访者Sophia如此告诉亿欧汽车，这也是大多数德国消费者的真实反馈。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[21]"}]}, "tags": [], "label": "content", "web_segment_id": 28, "global_sentence_id": 39, "edu_l1_label": "IOS"}, {"txt": "这种“老钱心态”在欧洲市场比比皆是。", "language": "chinese", "position": {"atoms": [{"position_id": 457, "txt": "这种“老钱心态”在欧洲市场比比皆是。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[22]"}]}, "tags": [], "label": "content", "web_segment_id": 29, "global_sentence_id": 40, "edu_l1_label": "IOS"}, {"txt": "对于许多欧洲消费者而言，选择汽车不仅是购买一个交通工具，更是对品质、文化和历史的认同。", "language": "chinese", "position": {"atoms": [{"position_id": 459, "txt": "对于许多欧洲消费者而言，选择汽车不仅是购买一个交通工具，更是对品质、文化和历史的认同。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[23]"}]}, "tags": [], "label": "content", "web_segment_id": 30, "global_sentence_id": 41, "edu_l1_label": "IOS"}, {"txt": "奔驰、宝马、奥迪不仅仅是豪华品牌，更是德国精密制造、工匠精神和文化传承的象征。", "language": "chinese", "position": {"atoms": [{"position_id": 461, "txt": "奔驰、宝马、奥迪不仅仅是豪华品牌，更是德国精密制造、工匠精神和文化传承的象征。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[24]"}]}, "tags": [], "label": "content", "web_segment_id": 31, "global_sentence_id": 42, "edu_l1_label": "IOS"}, {"txt": "法国的雷诺、标致同样承载着法国人对本土工业的自豪感。", "language": "chinese", "position": {"atoms": [{"position_id": 462, "txt": "法国的雷诺、标致同样承载着法国人对本土工业的自豪感。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[24]"}]}, "tags": [], "label": "content", "web_segment_id": 31, "global_sentence_id": 43, "edu_l1_label": "IOS"}, {"txt": "这些品牌已经根植于欧洲人的文化基因中，新品牌想要打破这种认知，需要的远不止技术、产品，更需要时间和情感上的积淀。", "language": "chinese", "position": {"atoms": [{"position_id": 463, "txt": "这些品牌已经根植于欧洲人的文化基因中，新品牌想要打破这种认知，需要的远不止技术、产品，更需要时间和情感上的积淀。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[24]"}]}, "tags": [], "label": "content", "web_segment_id": 31, "global_sentence_id": 44, "edu_l1_label": "IOS"}, {"txt": "对于新品牌，尤其是来自中国的新能源品牌而言，欧洲市场注定是一场艰难的生存游戏。", "language": "chinese", "position": {"atoms": [{"position_id": 465, "txt": "对于新品牌，尤其是来自中国的新能源品牌而言，欧洲市场注定是一场艰难的生存游戏。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[25]"}]}, "tags": [], "label": "content", "web_segment_id": 32, "global_sentence_id": 45, "edu_l1_label": "IOS"}, {"txt": "首先，新品牌成立时间短，消费者担心企业无法持续经营，代理商和供应链合作伙伴也不愿冒险代理这些“缺乏历史背书”的品牌。", "language": "chinese", "position": {"atoms": [{"position_id": 467, "txt": "首先，新品牌成立时间短，消费者担心企业无法持续经营，代理商和供应链合作伙伴也不愿冒险代理这些“缺乏历史背书”的品牌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[26]"}]}, "tags": [], "label": "content", "web_segment_id": 33, "global_sentence_id": 46, "edu_l1_label": "IOS"}, {"txt": "浙江大学博士、ATTC汽车技术产业研究院长郑康对亿欧汽车直言：", "language": "chinese", "position": {"atoms": [{"position_id": 469, "txt": "浙江大学博士、ATTC汽车技术产业研究院长郑康对亿欧汽车直言：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[27]"}]}, "tags": [], "label": "content", "web_segment_id": 34, "global_sentence_id": 47, "edu_l1_label": "IOS"}, {"txt": "“欧洲的代理商更愿意代理那些已经站稳脚跟的品牌，因为新品牌的变动风险太高。", "language": "chinese", "position": {"atoms": [{"position_id": 470, "txt": "“欧洲的代理商更愿意代理那些已经站稳脚跟的品牌，因为新品牌的变动风险太高。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[27]"}]}, "tags": [], "label": "content", "web_segment_id": 34, "global_sentence_id": 48, "edu_l1_label": "IOS"}, {"txt": "甚至在进行纽北赛道测试时，许多中国品牌所需的测试成本也远高于本地品牌。”", "language": "chinese", "position": {"atoms": [{"position_id": 471, "txt": "甚至在进行纽北赛道测试时，许多中国品牌所需的测试成本也远高于本地品牌。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[27]"}]}, "tags": [], "label": "content", "web_segment_id": 34, "global_sentence_id": 49, "edu_l1_label": "IOS"}, {"txt": "纽北赛道（Nürburgring）被誉为“全球最难的测试赛道”，是欧洲市场检验汽车性能的“终极考场”。", "language": "chinese", "position": {"atoms": [{"position_id": 473, "txt": "纽北赛道（Nürburgring）被誉为“全球最难的测试赛道”，是欧洲市场检验汽车性能的“终极考场”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[29]"}]}, "tags": [], "label": "content", "web_segment_id": 36, "global_sentence_id": 50, "edu_l1_label": "IOS"}, {"txt": "一些中国品牌为了进入欧洲市场，不惜投入巨资进行纽北测试，但测试成本远高于本土品牌，这无疑增加了初期运营的资金压力。", "language": "chinese", "position": {"atoms": [{"position_id": 474, "txt": "一些中国品牌为了进入欧洲市场，不惜投入巨资进行纽北测试，但测试成本远高于本土品牌，这无疑增加了初期运营的资金压力。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[29]"}]}, "tags": [], "label": "content", "web_segment_id": 36, "global_sentence_id": 51, "edu_l1_label": "IOS"}, {"txt": "其次，欧洲消费者对车辆在设计、性能、环保等方面的标准极高。", "language": "chinese", "position": {"atoms": [{"position_id": 476, "txt": "其次，欧洲消费者对车辆在设计、性能、环保等方面的标准极高。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[30]"}]}, "tags": [], "label": "content", "web_segment_id": 37, "global_sentence_id": 52, "edu_l1_label": "IOS"}, {"txt": "中国车企不仅要面对产品端的技术挑战，还要加大研发投入，确保产品在操控性、安全性、环保标准等方面达到欧洲市场的严苛要求。", "language": "chinese", "position": {"atoms": [{"position_id": 478, "txt": "中国车企不仅要面对产品端的技术挑战，还要加大研发投入，确保产品在操控性、安全性、环保标准等方面达到欧洲市场的严苛要求。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[31]"}]}, "tags": [], "label": "content", "web_segment_id": 38, "global_sentence_id": 53, "edu_l1_label": "IOS"}, {"txt": "更现实的问题是，进入欧洲市场的综合成本极高。", "language": "chinese", "position": {"atoms": [{"position_id": 480, "txt": "更现实的问题是，进入欧洲市场的综合成本极高。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[32]"}]}, "tags": [], "label": "content", "web_segment_id": 39, "global_sentence_id": 54, "edu_l1_label": "IOS"}, {"txt": "本地化生产的投入：", "language": "chinese", "position": {"atoms": [{"position_id": 482, "txt": "本地化生产的投入：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[33]"}]}, "tags": [], "label": "content", "web_segment_id": 40, "global_sentence_id": 55, "edu_l1_label": "IOS"}, {"txt": " 建立欧洲工厂或组装厂，需要投入巨额资金。", "language": "chinese", "position": {"atoms": [{"position_id": 483, "txt": " 建立欧洲工厂或组装厂，需要投入巨额资金。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[33]"}]}, "tags": [], "label": "content", "web_segment_id": 40, "global_sentence_id": 56, "edu_l1_label": "IOS"}, {"txt": "营销渠道的构建：", "language": "chinese", "position": {"atoms": [{"position_id": 485, "txt": "营销渠道的构建：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[34]"}]}, "tags": [], "label": "content", "web_segment_id": 41, "global_sentence_id": 57, "edu_l1_label": "IOS"}, {"txt": " 建立品牌知名度和销售网络，是一个需要长期投入的过程。", "language": "chinese", "position": {"atoms": [{"position_id": 486, "txt": " 建立品牌知名度和销售网络，是一个需要长期投入的过程。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[34]"}]}, "tags": [], "label": "content", "web_segment_id": 41, "global_sentence_id": 58, "edu_l1_label": "IOS"}, {"txt": "售后服务体系的搭建：", "language": "chinese", "position": {"atoms": [{"position_id": 488, "txt": "售后服务体系的搭建：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[35]"}]}, "tags": [], "label": "content", "web_segment_id": 42, "global_sentence_id": 59, "edu_l1_label": "IOS"}, {"txt": " 售后服务是品牌在欧洲市场能否赢得用户信任的关键，一旦服务跟不上，品牌信誉将大打折扣。", "language": "chinese", "position": {"atoms": [{"position_id": 489, "txt": " 售后服务是品牌在欧洲市场能否赢得用户信任的关键，一旦服务跟不上，品牌信誉将大打折扣。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[35]"}]}, "tags": [], "label": "content", "web_segment_id": 42, "global_sentence_id": 60, "edu_l1_label": "IOS"}, {"txt": "这些因素叠加在一起，让新品牌在欧洲市场的前期投入非常巨大，稍有不慎便可能折戟沉沙。", "language": "chinese", "position": {"atoms": [{"position_id": 491, "txt": "这些因素叠加在一起，让新品牌在欧洲市场的前期投入非常巨大，稍有不慎便可能折戟沉沙。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[36]"}]}, "tags": [], "label": "content", "web_segment_id": 43, "global_sentence_id": 61, "edu_l1_label": "IOS"}, {"txt": "进入欧洲市场前，先交“过路费”", "language": "chinese", "position": {"atoms": [{"position_id": 493, "txt": "进入欧洲市场前，先交“过路费”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/h2[2]"}]}, "tags": ["h2"], "label": "title1", "web_segment_id": 44, "global_sentence_id": 62, "edu_l1_label": "BOS"}, {"txt": "欧洲的供应链非常成熟，而怎么定义这个成熟呢？", "language": "chinese", "position": {"atoms": [{"position_id": 495, "txt": "欧洲的供应链非常成熟，而怎么定义这个成熟呢？", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[37]"}]}, "tags": [], "label": "content", "web_segment_id": 45, "global_sentence_id": 63, "edu_l1_label": "IOS"}, {"txt": "一家4S店，从老板的爷爷时代就在和本土汽车品牌长期合作了，新品牌打破长达三代人的信任关系难如登天。", "language": "chinese", "position": {"atoms": [{"position_id": 497, "txt": "一家4S店，从老板的爷爷时代就在和本土汽车品牌长期合作了，新品牌打破长达三代人的信任关系难如登天。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[38]"}]}, "tags": [], "label": "content", "web_segment_id": 46, "global_sentence_id": 64, "edu_l1_label": "IOS"}, {"txt": "这使得中国品牌在欧洲建立汽车供应链，常常面临“隐形成本”。", "language": "chinese", "position": {"atoms": [{"position_id": 499, "txt": "这使得中国品牌在欧洲建立汽车供应链，常常面临“隐形成本”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[39]"}]}, "tags": [], "label": "content", "web_segment_id": 47, "global_sentence_id": 65, "edu_l1_label": "IOS"}, {"txt": "亿欧汽车了解到，某中国整车厂曾在2023年投入重金，与一家欧洲本地代理商达成合作，试图借助本地代理商的渠道打开市场。", "language": "chinese", "position": {"atoms": [{"position_id": 501, "txt": "亿欧汽车了解到，某中国整车厂曾在2023年投入重金，与一家欧洲本地代理商达成合作，试图借助本地代理商的渠道打开市场。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[40]"}]}, "tags": [], "label": "content", "web_segment_id": 48, "global_sentence_id": 66, "edu_l1_label": "IOS"}, {"txt": "但是，这家中国车企最终只能被安排在一个边缘的4S店，几乎没有市场资源的支持。", "language": "chinese", "position": {"atoms": [{"position_id": 502, "txt": "但是，这家中国车企最终只能被安排在一个边缘的4S店，几乎没有市场资源的支持。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[40]"}]}, "tags": [], "label": "content", "web_segment_id": 48, "global_sentence_id": 67, "edu_l1_label": "IOS"}, {"txt": "除了挨宰认栽，中国车企别无他法。", "language": "chinese", "position": {"atoms": [{"position_id": 504, "txt": "除了挨宰认栽，中国车企别无他法。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[41]"}]}, "tags": [], "label": "content", "web_segment_id": 49, "global_sentence_id": 68, "edu_l1_label": "IOS"}, {"txt": "在慕尼黑时，郑康曾专门前往了一家代理中国汽车品牌的4S店，结果却大失所望。", "language": "chinese", "position": {"atoms": [{"position_id": 506, "txt": "在慕尼黑时，郑康曾专门前往了一家代理中国汽车品牌的4S店，结果却大失所望。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[42]"}]}, "tags": [], "label": "content", "web_segment_id": 50, "global_sentence_id": 69, "edu_l1_label": "IOS"}, {"txt": "这家店位于一个偏僻的乡村地区，远离主流商圈，地理位置本就极为不利。", "language": "chinese", "position": {"atoms": [{"position_id": 508, "txt": "这家店位于一个偏僻的乡村地区，远离主流商圈，地理位置本就极为不利。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[43]"}]}, "tags": [], "label": "content", "web_segment_id": 51, "global_sentence_id": 70, "edu_l1_label": "IOS"}, {"txt": "更让人诧异的是，当郑康进入店内，想要了解这家中国品牌的车型时，哪怕是以中国人的身份去询问，店内的销售人员毫无热情，甚至表现出明显的冷淡态度。", "language": "chinese", "position": {"atoms": [{"position_id": 509, "txt": "更让人诧异的是，当郑康进入店内，想要了解这家中国品牌的车型时，哪怕是以中国人的身份去询问，店内的销售人员毫无热情，甚至表现出明显的冷淡态度。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[43]"}]}, "tags": [], "label": "content", "web_segment_id": 51, "global_sentence_id": 71, "edu_l1_label": "IOS"}, {"txt": "“我们本以为，在欧洲销售中国品牌的门店，看到中国消费者来询问，多少会有些热情和期待。", "language": "chinese", "position": {"atoms": [{"position_id": 511, "txt": "“我们本以为，在欧洲销售中国品牌的门店，看到中国消费者来询问，多少会有些热情和期待。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[44]"}]}, "tags": [], "label": "content", "web_segment_id": 52, "global_sentence_id": 72, "edu_l1_label": "IOS"}, {"txt": "但现实是，店里的销售人员连正眼都懒得看我们，显然对这款车完全不感兴趣。”", "language": "chinese", "position": {"atoms": [{"position_id": 512, "txt": "但现实是，店里的销售人员连正眼都懒得看我们，显然对这款车完全不感兴趣。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[44]"}]}, "tags": [], "label": "content", "web_segment_id": 52, "global_sentence_id": 73, "edu_l1_label": "IOS"}, {"txt": "郑康失落地表示。", "language": "chinese", "position": {"atoms": [{"position_id": 513, "txt": "郑康失落地表示。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[44]"}]}, "tags": [], "label": "content", "web_segment_id": 52, "global_sentence_id": 74, "edu_l1_label": "IOS"}, {"txt": "郑康所遇，并非个例。", "language": "chinese", "position": {"atoms": [{"position_id": 515, "txt": "郑康所遇，并非个例。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[45]"}]}, "tags": [], "label": "content", "web_segment_id": 53, "global_sentence_id": 75, "edu_l1_label": "IOS"}, {"txt": "许多中国车企在进入欧洲市场时，都试图通过与本地代理商合作来实现快速突破，结果却事与愿违。", "language": "chinese", "position": {"atoms": [{"position_id": 517, "txt": "许多中国车企在进入欧洲市场时，都试图通过与本地代理商合作来实现快速突破，结果却事与愿违。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[46]"}]}, "tags": [], "label": "content", "web_segment_id": 54, "global_sentence_id": 76, "edu_l1_label": "IOS"}, {"txt": "欧洲的代理商并不愿意轻易接受新品牌，尤其是那些缺乏市场认知和用户信任的新兴品牌。", "language": "chinese", "position": {"atoms": [{"position_id": 518, "txt": "欧洲的代理商并不愿意轻易接受新品牌，尤其是那些缺乏市场认知和用户信任的新兴品牌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[46]"}]}, "tags": [], "label": "content", "web_segment_id": 54, "global_sentence_id": 77, "edu_l1_label": "IOS"}, {"txt": "<img https://wcd-image-bucket-test.oss-cn-zhangjiakou.aliyuncs.com/raw/15Xp4245qF5BN1miW4xAFSA.jpeg", "language": "chinese", "position": {"atoms": [{"position_id": 314, "txt": "<img https://wcd-image-bucket-test.oss-cn-zhangjiakou.aliyuncs.com/raw/15Xp4245qF5BN1miW4xAFSA.jpeg", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[47]/img"}]}, "tags": ["img"], "label": "figure", "web_segment_id": 55, "global_sentence_id": 78, "edu_l1_label": "EDU_O"}, {"txt": "路透社关于欧盟本地化政策的新闻截图，来源：", "language": "chinese", "position": {"atoms": [{"position_id": 520, "txt": "路透社关于欧盟本地化政策的新闻截图，来源：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[48]"}]}, "tags": [], "label": "figure_title", "web_segment_id": 56, "global_sentence_id": 79, "edu_l1_label": "EDU_O"}, {"txt": "路透社", "language": "chinese", "position": {"atoms": [{"position_id": 521, "txt": "路透社", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[48]"}]}, "tags": [], "label": "figure_title", "web_segment_id": 56, "global_sentence_id": 80, "edu_l1_label": "EDU_O"}, {"txt": "2025年3月，欧盟计划出台一项针对电动车制造的全新措施：", "language": "chinese", "position": {"atoms": [{"position_id": 523, "txt": "2025年3月，欧盟计划出台一项针对电动车制造的全新措施：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[49]"}]}, "tags": [], "label": "content", "web_segment_id": 57, "global_sentence_id": 81, "edu_l1_label": "IOS"}, {"txt": "动力电池等核心零部件，必须满足一定的本土化生产的比例。", "language": "chinese", "position": {"atoms": [{"position_id": 524, "txt": "动力电池等核心零部件，必须满足一定的本土化生产的比例。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[49]"}]}, "tags": [], "label": "content", "web_segment_id": 57, "global_sentence_id": 82, "edu_l1_label": "IOS"}, {"txt": "这相当于给中国汽车品牌设了一条更高的“生死线”，当新规出台后，如果供应链本地化比例达不到标准，不仅会面临更高的关税，甚至可能直接失去市场准入资格。", "language": "chinese", "position": {"atoms": [{"position_id": 526, "txt": "这相当于给中国汽车品牌设了一条更高的“生死线”，当新规出台后，如果供应链本地化比例达不到标准，不仅会面临更高的关税，甚至可能直接失去市场准入资格。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[50]"}]}, "tags": [], "label": "content", "web_segment_id": 58, "global_sentence_id": 83, "edu_l1_label": "IOS"}, {"txt": "对于新品牌而言，这无疑是雪上加霜。", "language": "chinese", "position": {"atoms": [{"position_id": 528, "txt": "对于新品牌而言，这无疑是雪上加霜。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[51]"}]}, "tags": [], "label": "content", "web_segment_id": 59, "global_sentence_id": 84, "edu_l1_label": "IOS"}, {"txt": "供应链本地化本就意味着巨大的时间和资金投入，而新规的实施将进一步压缩新品牌的容错空间，让本就稀缺的资源更加紧张。", "language": "chinese", "position": {"atoms": [{"position_id": 530, "txt": "供应链本地化本就意味着巨大的时间和资金投入，而新规的实施将进一步压缩新品牌的容错空间，让本就稀缺的资源更加紧张。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[52]"}]}, "tags": [], "label": "content", "web_segment_id": 60, "global_sentence_id": 85, "edu_l1_label": "IOS"}, {"txt": "“我们更愿意代理那些已经站稳脚跟的品牌，因为新品牌的变动风险太高。”", "language": "chinese", "position": {"atoms": [{"position_id": 532, "txt": "“我们更愿意代理那些已经站稳脚跟的品牌，因为新品牌的变动风险太高。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[53]"}]}, "tags": [], "label": "content", "web_segment_id": 61, "global_sentence_id": 86, "edu_l1_label": "IOS"}, {"txt": "一位在德国慕尼黑经营了70多年4S店的欧洲代理商Sebastian如此告诉亿欧汽车。", "language": "chinese", "position": {"atoms": [{"position_id": 533, "txt": "一位在德国慕尼黑经营了70多年4S店的欧洲代理商Sebastian如此告诉亿欧汽车。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[53]"}]}, "tags": [], "label": "content", "web_segment_id": 61, "global_sentence_id": 87, "edu_l1_label": "IOS"}, {"txt": "大多数欧洲代理商在选择新品牌时显得格外谨慎。", "language": "chinese", "position": {"atoms": [{"position_id": 535, "txt": "大多数欧洲代理商在选择新品牌时显得格外谨慎。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[54]"}]}, "tags": [], "label": "content", "web_segment_id": 62, "global_sentence_id": 88, "edu_l1_label": "IOS"}, {"txt": "他们宁愿继续代理那些市场认知度高、风险更可控的老牌车企，也不愿冒险押注中国品牌。", "language": "chinese", "position": {"atoms": [{"position_id": 537, "txt": "他们宁愿继续代理那些市场认知度高、风险更可控的老牌车企，也不愿冒险押注中国品牌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[55]"}]}, "tags": [], "label": "content", "web_segment_id": 63, "global_sentence_id": 89, "edu_l1_label": "IOS"}, {"txt": "代理商的顾虑并非没有道理，因为一旦代理新品牌出现产品质量或售后服务问题，不仅会拖累代理商数十年积累的口碑，甚至可能让代理商的本地信誉体系“瞬间崩塌”。", "language": "chinese", "position": {"atoms": [{"position_id": 538, "txt": "代理商的顾虑并非没有道理，因为一旦代理新品牌出现产品质量或售后服务问题，不仅会拖累代理商数十年积累的口碑，甚至可能让代理商的本地信誉体系“瞬间崩塌”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[55]"}]}, "tags": [], "label": "content", "web_segment_id": 63, "global_sentence_id": 90, "edu_l1_label": "IOS"}, {"txt": "进入欧洲市场的成本远不止销售和营销，更大的“隐形成本”藏在测试与认证环节中。", "language": "chinese", "position": {"atoms": [{"position_id": 540, "txt": "进入欧洲市场的成本远不止销售和营销，更大的“隐形成本”藏在测试与认证环节中。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[56]"}]}, "tags": [], "label": "content", "web_segment_id": 64, "global_sentence_id": 91, "edu_l1_label": "IOS"}, {"txt": "更令人意外的是，一些看似基础的问题，也成为了中国汽车品牌在欧洲市场的“绊脚石”。", "language": "chinese", "position": {"atoms": [{"position_id": 542, "txt": "更令人意外的是，一些看似基础的问题，也成为了中国汽车品牌在欧洲市场的“绊脚石”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[57]"}]}, "tags": [], "label": "content", "web_segment_id": 65, "global_sentence_id": 92, "edu_l1_label": "IOS"}, {"txt": "充电桩标准不兼容、接口设计不符、售后体系无法联通……", "language": "chinese", "position": {"atoms": [{"position_id": 544, "txt": "充电桩标准不兼容、接口设计不符、售后体系无法联通……", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[58]"}]}, "tags": [], "label": "content", "web_segment_id": 66, "global_sentence_id": 93, "edu_l1_label": "IOS"}, {"txt": "这些看似微不足道的细节，却严重影响了车辆的落地效率。", "language": "chinese", "position": {"atoms": [{"position_id": 545, "txt": "这些看似微不足道的细节，却严重影响了车辆的落地效率。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[58]"}]}, "tags": [], "label": "content", "web_segment_id": 66, "global_sentence_id": 94, "edu_l1_label": "IOS"}, {"txt": "“某些知名品牌拿着样车到欧洲进行道路测试，结果到了充电站才发现插头根本不匹配。", "language": "chinese", "position": {"atoms": [{"position_id": 547, "txt": "“某些知名品牌拿着样车到欧洲进行道路测试，结果到了充电站才发现插头根本不匹配。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[59]"}]}, "tags": [], "label": "content", "web_segment_id": 67, "global_sentence_id": 95, "edu_l1_label": "IOS"}, {"txt": "这种低级失误不仅耽误了测试进度，还让品牌在本地合作伙伴面前丢了面子。", "language": "chinese", "position": {"atoms": [{"position_id": 548, "txt": "这种低级失误不仅耽误了测试进度，还让品牌在本地合作伙伴面前丢了面子。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[59]"}]}, "tags": [], "label": "content", "web_segment_id": 67, "global_sentence_id": 96, "edu_l1_label": "IOS"}, {"txt": "更夸张的是，在欧洲做上路测试和认证的费用，是中国市场的几倍。", "language": "chinese", "position": {"atoms": [{"position_id": 549, "txt": "更夸张的是，在欧洲做上路测试和认证的费用，是中国市场的几倍。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[59]"}]}, "tags": [], "label": "content", "web_segment_id": 67, "global_sentence_id": 97, "edu_l1_label": "IOS"}, {"txt": "结果因为流程不熟、标准不清，最后反而多花了冤枉钱。”", "language": "chinese", "position": {"atoms": [{"position_id": 550, "txt": "结果因为流程不熟、标准不清，最后反而多花了冤枉钱。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[59]"}]}, "tags": [], "label": "content", "web_segment_id": 67, "global_sentence_id": 98, "edu_l1_label": "IOS"}, {"txt": "欧洲市场对车辆认证和道路测试有着极为严苛的要求，尤其是像纽北赛道 这样的测试场地，虽然是全球汽车制造商争相挑战的“终极考场”，但对于中国品牌而言，却是一项高成本、高风险的挑战。", "language": "chinese", "position": {"atoms": [{"position_id": 552, "txt": "欧洲市场对车辆认证和道路测试有着极为严苛的要求，尤其是像纽北赛道 这样的测试场地，虽然是全球汽车制造商争相挑战的“终极考场”，但对于中国品牌而言，却是一项高成本、高风险的挑战。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[60]"}]}, "tags": [], "label": "content", "web_segment_id": 68, "global_sentence_id": 99, "edu_l1_label": "IOS"}, {"txt": "即便中国品牌选择在欧洲设厂，也不意味着供应链问题就迎刃而解。", "language": "chinese", "position": {"atoms": [{"position_id": 554, "txt": "即便中国品牌选择在欧洲设厂，也不意味着供应链问题就迎刃而解。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[61]"}]}, "tags": [], "label": "content", "web_segment_id": 69, "global_sentence_id": 100, "edu_l1_label": "IOS"}, {"txt": "设厂只是迈出了本地化的第一步，更大的挑战在于供应链整合和管理。", "language": "chinese", "position": {"atoms": [{"position_id": 555, "txt": "设厂只是迈出了本地化的第一步，更大的挑战在于供应链整合和管理。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[61]"}]}, "tags": [], "label": "content", "web_segment_id": 69, "global_sentence_id": 101, "edu_l1_label": "IOS"}, {"txt": "首先，中国品牌对欧洲供应商网络的熟悉度远远不够，导致零部件的交付经常出现延误。", "language": "chinese", "position": {"atoms": [{"position_id": 557, "txt": "首先，中国品牌对欧洲供应商网络的熟悉度远远不够，导致零部件的交付经常出现延误。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[62]"}]}, "tags": [], "label": "content", "web_segment_id": 70, "global_sentence_id": 102, "edu_l1_label": "IOS"}, {"txt": " 欧洲的供应商体系复杂，交付周期长，任何一个环节出问题，都可能影响整车的生产进度。", "language": "chinese", "position": {"atoms": [{"position_id": 558, "txt": " 欧洲的供应商体系复杂，交付周期长，任何一个环节出问题，都可能影响整车的生产进度。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[62]"}]}, "tags": [], "label": "content", "web_segment_id": 70, "global_sentence_id": 103, "edu_l1_label": "IOS"}, {"txt": "其次，跨国库存分布的复杂性，也让库存管理的难度和成本大幅提升。", "language": "chinese", "position": {"atoms": [{"position_id": 560, "txt": "其次，跨国库存分布的复杂性，也让库存管理的难度和成本大幅提升。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[63]"}]}, "tags": [], "label": "content", "web_segment_id": 71, "global_sentence_id": 104, "edu_l1_label": "IOS"}, {"txt": " 为了缩短交付时间，中国品牌往往需要在多个国家建立库存，这不仅加大了物流管理的复杂性，也大幅提升了运营成本。", "language": "chinese", "position": {"atoms": [{"position_id": 561, "txt": " 为了缩短交付时间，中国品牌往往需要在多个国家建立库存，这不仅加大了物流管理的复杂性，也大幅提升了运营成本。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[63]"}]}, "tags": [], "label": "content", "web_segment_id": 71, "global_sentence_id": 105, "edu_l1_label": "IOS"}, {"txt": "最后，生产组织效率难以快速复制中国经验。", "language": "chinese", "position": {"atoms": [{"position_id": 563, "txt": "最后，生产组织效率难以快速复制中国经验。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[64]"}]}, "tags": [], "label": "content", "web_segment_id": 72, "global_sentence_id": 106, "edu_l1_label": "IOS"}, {"txt": " 在中国积累的柔性生产、供应链整合等经验，在欧洲市场并不完全适用，导致生产组织效率难以达到预期。", "language": "chinese", "position": {"atoms": [{"position_id": 564, "txt": " 在中国积累的柔性生产、供应链整合等经验，在欧洲市场并不完全适用，导致生产组织效率难以达到预期。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[64]"}]}, "tags": [], "label": "content", "web_segment_id": 72, "global_sentence_id": 107, "edu_l1_label": "IOS"}, {"txt": "可以肯定的是，很多中国品牌在欧洲设厂后才发现，生产效率比国内低了一大截，供应链成本却高了不少。", "language": "chinese", "position": {"atoms": [{"position_id": 566, "txt": "可以肯定的是，很多中国品牌在欧洲设厂后才发现，生产效率比国内低了一大截，供应链成本却高了不少。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[65]"}]}, "tags": [], "label": "content", "web_segment_id": 73, "global_sentence_id": 108, "edu_l1_label": "IOS"}, {"txt": "设厂只是个开始，真正的难题在后面。", "language": "chinese", "position": {"atoms": [{"position_id": 568, "txt": "设厂只是个开始，真正的难题在后面。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[66]"}]}, "tags": [], "label": "content", "web_segment_id": 74, "global_sentence_id": 109, "edu_l1_label": "IOS"}, {"txt": "科技不保值，欧洲市场正在对特斯拉说“不”", "language": "chinese", "position": {"atoms": [{"position_id": 570, "txt": "科技不保值，欧洲市场正在对特斯拉说“不”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/h2[3]"}]}, "tags": ["h2"], "label": "title1", "web_segment_id": 75, "global_sentence_id": 110, "edu_l1_label": "BOS"}, {"txt": "在欧洲，二手车市场的成熟度远超大多数人的想象，这对新车价格形成了天然的“价格天花板”。", "language": "chinese", "position": {"atoms": [{"position_id": 572, "txt": "在欧洲，二手车市场的成熟度远超大多数人的想象，这对新车价格形成了天然的“价格天花板”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[67]"}]}, "tags": [], "label": "content", "web_segment_id": 76, "global_sentence_id": 111, "edu_l1_label": "IOS"}, {"txt": "欧洲消费者购车时，绝不仅仅关注新车的配置和价格，更在意这辆车未来的“保值率”。", "language": "chinese", "position": {"atoms": [{"position_id": 574, "txt": "欧洲消费者购车时，绝不仅仅关注新车的配置和价格，更在意这辆车未来的“保值率”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[68]"}]}, "tags": [], "label": "content", "web_segment_id": 77, "global_sentence_id": 112, "edu_l1_label": "IOS"}, {"txt": "“买车时考虑的，不只是当下的花销，更在意的是三年后这车还能卖多少钱。”", "language": "chinese", "position": {"atoms": [{"position_id": 576, "txt": "“买车时考虑的，不只是当下的花销，更在意的是三年后这车还能卖多少钱。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[69]"}]}, "tags": [], "label": "content", "web_segment_id": 78, "global_sentence_id": 113, "edu_l1_label": "IOS"}, {"txt": "一位德国的准车主对亿欧汽车说出了自己的心声。", "language": "chinese", "position": {"atoms": [{"position_id": 577, "txt": "一位德国的准车主对亿欧汽车说出了自己的心声。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[69]"}]}, "tags": [], "label": "content", "web_segment_id": 78, "global_sentence_id": 114, "edu_l1_label": "IOS"}, {"txt": "这种“买车=投资”的消费观念，使得欧洲消费者在选购新车时，往往对二手车价格波动格外敏感。", "language": "chinese", "position": {"atoms": [{"position_id": 579, "txt": "这种“买车=投资”的消费观念，使得欧洲消费者在选购新车时，往往对二手车价格波动格外敏感。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[70]"}]}, "tags": [], "label": "content", "web_segment_id": 79, "global_sentence_id": 115, "edu_l1_label": "IOS"}, {"txt": "前文提到，特斯拉在欧洲市场的品牌信任度波动，不仅与地缘政治有关，更直接的原因是其“价格体系的不稳定”。", "language": "chinese", "position": {"atoms": [{"position_id": 581, "txt": "前文提到，特斯拉在欧洲市场的品牌信任度波动，不仅与地缘政治有关，更直接的原因是其“价格体系的不稳定”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[71]"}]}, "tags": [], "label": "content", "web_segment_id": 80, "global_sentence_id": 116, "edu_l1_label": "IOS"}, {"txt": "频繁降价，让新车价格逼近甚至低于二手车售价，直接导致了二手车贬值速度加快。", "language": "chinese", "position": {"atoms": [{"position_id": 583, "txt": "频繁降价，让新车价格逼近甚至低于二手车售价，直接导致了二手车贬值速度加快。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[72]"}]}, "tags": [], "label": "content", "web_segment_id": 81, "global_sentence_id": 117, "edu_l1_label": "IOS"}, {"txt": " 许多欧洲消费者发现，自己一年前花大价钱买来的Model Y，二手车价格还没捂热，就因为特斯拉的新一轮降价而大幅缩水。", "language": "chinese", "position": {"atoms": [{"position_id": 584, "txt": " 许多欧洲消费者发现，自己一年前花大价钱买来的Model Y，二手车价格还没捂热，就因为特斯拉的新一轮降价而大幅缩水。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[72]"}]}, "tags": [], "label": "content", "web_segment_id": 81, "global_sentence_id": 118, "edu_l1_label": "IOS"}, {"txt": "这不仅让持有特斯拉的车主感到“割肉”，也让潜在消费者在做购车时变得更加谨慎。", "language": "chinese", "position": {"atoms": [{"position_id": 585, "txt": "这不仅让持有特斯拉的车主感到“割肉”，也让潜在消费者在做购车时变得更加谨慎。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[72]"}]}, "tags": [], "label": "content", "web_segment_id": 81, "global_sentence_id": 119, "edu_l1_label": "IOS"}, {"txt": "“你不会花5万欧元买一辆第二年就只值3万的车。”", "language": "chinese", "position": {"atoms": [{"position_id": 587, "txt": "“你不会花5万欧元买一辆第二年就只值3万的车。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[73]"}]}, "tags": [], "label": "content", "web_segment_id": 82, "global_sentence_id": 120, "edu_l1_label": "IOS"}, {"txt": "一位英国的特斯拉车主对亿欧汽车抱怨道：", "language": "chinese", "position": {"atoms": [{"position_id": 588, "txt": "一位英国的特斯拉车主对亿欧汽车抱怨道：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[73]"}]}, "tags": [], "label": "content", "web_segment_id": 82, "global_sentence_id": 121, "edu_l1_label": "IOS"}, {"txt": "“买特斯拉就像在玩股市，涨跌全靠马斯克心情。”", "language": "chinese", "position": {"atoms": [{"position_id": 589, "txt": "“买特斯拉就像在玩股市，涨跌全靠马斯克心情。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[73]"}]}, "tags": [], "label": "content", "web_segment_id": 82, "global_sentence_id": 122, "edu_l1_label": "IOS"}, {"txt": "这种对残值的不信任，让越来越多的消费者开始转向那些更具保值率、价格更稳定的品牌。", "language": "chinese", "position": {"atoms": [{"position_id": 591, "txt": "这种对残值的不信任，让越来越多的消费者开始转向那些更具保值率、价格更稳定的品牌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[74]"}]}, "tags": [], "label": "content", "web_segment_id": 83, "global_sentence_id": 123, "edu_l1_label": "IOS"}, {"txt": "对于欧洲消费者而言，购买电动车的决策，不仅是一笔“当下的支出”，更是一次“长期使用成本”的博弈。", "language": "chinese", "position": {"atoms": [{"position_id": 593, "txt": "对于欧洲消费者而言，购买电动车的决策，不仅是一笔“当下的支出”，更是一次“长期使用成本”的博弈。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[75]"}]}, "tags": [], "label": "content", "web_segment_id": 84, "global_sentence_id": 124, "edu_l1_label": "IOS"}, {"txt": "“买电动车，不只是买一个出行工具，更是在买一个未来的‘价格预期’。”", "language": "chinese", "position": {"atoms": [{"position_id": 595, "txt": "“买电动车，不只是买一个出行工具，更是在买一个未来的‘价格预期’。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[76]"}]}, "tags": [], "label": "content", "web_segment_id": 85, "global_sentence_id": 125, "edu_l1_label": "IOS"}, {"txt": "德国柏林的电车消费者Antoine接受亿欧汽车采访时坦言，他选择放弃购买特斯拉，就是因为担心频繁降价导致的资产贬值。", "language": "chinese", "position": {"atoms": [{"position_id": 597, "txt": "德国柏林的电车消费者Antoine接受亿欧汽车采访时坦言，他选择放弃购买特斯拉，就是因为担心频繁降价导致的资产贬值。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[77]"}]}, "tags": [], "label": "content", "web_segment_id": 86, "global_sentence_id": 126, "edu_l1_label": "IOS"}, {"txt": "他补充道：", "language": "chinese", "position": {"atoms": [{"position_id": 598, "txt": "他补充道：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[77]"}]}, "tags": [], "label": "content", "web_segment_id": 86, "global_sentence_id": 127, "edu_l1_label": "IOS"}, {"txt": "“电动车的残值和维护成本一样重要，如果我不知道它两年后还能值多少钱，那我宁愿选择其他更靠谱的品牌。”", "language": "chinese", "position": {"atoms": [{"position_id": 599, "txt": "“电动车的残值和维护成本一样重要，如果我不知道它两年后还能值多少钱，那我宁愿选择其他更靠谱的品牌。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[77]"}]}, "tags": [], "label": "content", "web_segment_id": 86, "global_sentence_id": 128, "edu_l1_label": "IOS"}, {"txt": "长期来看，保值率已经成为影响欧洲消费者购车决策的重要因素。", "language": "chinese", "position": {"atoms": [{"position_id": 601, "txt": "长期来看，保值率已经成为影响欧洲消费者购车决策的重要因素。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[78]"}]}, "tags": [], "label": "content", "web_segment_id": 87, "global_sentence_id": 129, "edu_l1_label": "IOS"}, {"txt": " 如果一个品牌无法稳定市场价格，消费者对该品牌的忠诚度也会迅速崩塌。", "language": "chinese", "position": {"atoms": [{"position_id": 602, "txt": " 如果一个品牌无法稳定市场价格，消费者对该品牌的忠诚度也会迅速崩塌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[78]"}]}, "tags": [], "label": "content", "web_segment_id": 87, "global_sentence_id": 130, "edu_l1_label": "IOS"}, {"txt": "与特斯拉形成鲜明对比的是现代IONIQ 7的成功策略，这是一场建立在“长期品牌投入+终生保修体系”基础上的反击战。", "language": "chinese", "position": {"atoms": [{"position_id": 604, "txt": "与特斯拉形成鲜明对比的是现代IONIQ 7的成功策略，这是一场建立在“长期品牌投入+终生保修体系”基础上的反击战。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[79]"}]}, "tags": [], "label": "content", "web_segment_id": 88, "global_sentence_id": 131, "edu_l1_label": "IOS"}, {"txt": "现代汽车并非一夜之间在欧洲市场翻身。", "language": "chinese", "position": {"atoms": [{"position_id": 606, "txt": "现代汽车并非一夜之间在欧洲市场翻身。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[80]"}]}, "tags": [], "label": "content", "web_segment_id": 89, "global_sentence_id": 132, "edu_l1_label": "IOS"}, {"txt": "从最初的“低端韩系”到如今的“质量可靠、性价比高”的新标签，现代汽车正是用了整整十年的时间，不断深耕欧洲市场，才取得了欧洲消费的信任。", "language": "chinese", "position": {"atoms": [{"position_id": 607, "txt": "从最初的“低端韩系”到如今的“质量可靠、性价比高”的新标签，现代汽车正是用了整整十年的时间，不断深耕欧洲市场，才取得了欧洲消费的信任。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[80]"}]}, "tags": [], "label": "content", "web_segment_id": 89, "global_sentence_id": 133, "edu_l1_label": "IOS"}, {"txt": "在这个过程中，现代汽车采取了“Lifetime Warranty（终生保修）”这一策略，不仅增强了用户的信任感，还直接降低了消费者对电动车长期使用成本的顾虑。", "language": "chinese", "position": {"atoms": [{"position_id": 609, "txt": "在这个过程中，现代汽车采取了“Lifetime Warranty（终生保修）”这一策略，不仅增强了用户的信任感，还直接降低了消费者对电动车长期使用成本的顾虑。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[81]"}]}, "tags": [], "label": "content", "web_segment_id": 90, "global_sentence_id": 134, "edu_l1_label": "IOS"}, {"txt": "买现代，不用担心几年后维修费用暴涨，也不用担心二手车价格崩塌。", "language": "chinese", "position": {"atoms": [{"position_id": 610, "txt": "买现代，不用担心几年后维修费用暴涨，也不用担心二手车价格崩塌。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[81]"}]}, "tags": [], "label": "content", "web_segment_id": 90, "global_sentence_id": 135, "edu_l1_label": "IOS"}, {"txt": "现代汽车的成功正是对特斯拉策略的有力反击：", "language": "chinese", "position": {"atoms": [{"position_id": 612, "txt": "现代汽车的成功正是对特斯拉策略的有力反击：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[82]"}]}, "tags": [], "label": "content", "web_segment_id": 91, "global_sentence_id": 136, "edu_l1_label": "IOS"}, {"txt": "欧洲消费者不再单纯为“技术领先”买单，而更看重“价格稳定性”和“长期保值率”。", "language": "chinese", "position": {"atoms": [{"position_id": 613, "txt": "欧洲消费者不再单纯为“技术领先”买单，而更看重“价格稳定性”和“长期保值率”。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[82]"}]}, "tags": [], "label": "content", "web_segment_id": 91, "global_sentence_id": 137, "edu_l1_label": "IOS"}, {"txt": "相比之下，特斯拉虽然在技术层面仍然遥遥领先，但由于售后体系的不完善、高昂的维修费用以及频繁降价带来的残值风险，逐渐拉低了欧洲消费者对其品牌的满意度。", "language": "chinese", "position": {"atoms": [{"position_id": 615, "txt": "相比之下，特斯拉虽然在技术层面仍然遥遥领先，但由于售后体系的不完善、高昂的维修费用以及频繁降价带来的残值风险，逐渐拉低了欧洲消费者对其品牌的满意度。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[83]"}]}, "tags": [], "label": "content", "web_segment_id": 92, "global_sentence_id": 138, "edu_l1_label": "IOS"}, {"txt": "<img https://wcd-image-bucket-test.oss-cn-zhangjiakou.aliyuncs.com/raw/4yAk2h3cP8kj2EDIIy2Km57q.jpeg", "language": "chinese", "position": {"atoms": [{"position_id": 353, "txt": "<img https://wcd-image-bucket-test.oss-cn-zhangjiakou.aliyuncs.com/raw/4yAk2h3cP8kj2EDIIy2Km57q.jpeg", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[84]/img"}]}, "tags": ["img"], "label": "figure", "web_segment_id": 93, "global_sentence_id": 139, "edu_l1_label": "EDU_O"}, {"txt": "“科技是加分项，但价格稳定才是关键因素。”", "language": "chinese", "position": {"atoms": [{"position_id": 617, "txt": "“科技是加分项，但价格稳定才是关键因素。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[85]"}]}, "tags": [], "label": "content", "web_segment_id": 94, "global_sentence_id": 140, "edu_l1_label": "IOS"}, {"txt": "来自德国的新能源车主Luca告诉亿欧汽车：", "language": "chinese", "position": {"atoms": [{"position_id": 619, "txt": "来自德国的新能源车主Luca告诉亿欧汽车：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[86]"}]}, "tags": [], "label": "content", "web_segment_id": 95, "global_sentence_id": 141, "edu_l1_label": "IOS"}, {"txt": "“开一辆技术领先的车固然令人兴奋，但如果它一年后贬值一半，这份兴奋感很快就会消失。”", "language": "chinese", "position": {"atoms": [{"position_id": 620, "txt": "“开一辆技术领先的车固然令人兴奋，但如果它一年后贬值一半，这份兴奋感很快就会消失。”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[86]"}]}, "tags": [], "label": "content", "web_segment_id": 95, "global_sentence_id": 142, "edu_l1_label": "IOS"}, {"txt": "卷不动价格，就卷服务、卷时间、卷信任", "language": "chinese", "position": {"atoms": [{"position_id": 622, "txt": "卷不动价格，就卷服务、卷时间、卷信任", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/h2[4]"}]}, "tags": ["h2"], "label": "title1", "web_segment_id": 96, "global_sentence_id": 143, "edu_l1_label": "BOS"}, {"txt": "在亿欧汽车看来，看清方向比盲目努力更重要，纯电（BEV）才是王道，PHEV适合小而精的企业", "language": "chinese", "position": {"atoms": [{"position_id": 624, "txt": "在亿欧汽车看来，看清方向比盲目努力更重要，纯电（BEV）才是王道，PHEV适合小而精的企业", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[87]"}]}, "tags": [], "label": "content", "web_segment_id": 97, "global_sentence_id": 144, "edu_l1_label": "IOS"}, {"txt": "对于想要在欧洲市场站稳脚跟的中国车企而言，明确战略方向、做好长期准备，是打开这扇大门的唯一选择。", "language": "chinese", "position": {"atoms": [{"position_id": 626, "txt": "对于想要在欧洲市场站稳脚跟的中国车企而言，明确战略方向、做好长期准备，是打开这扇大门的唯一选择。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[88]"}]}, "tags": [], "label": "content", "web_segment_id": 98, "global_sentence_id": 145, "edu_l1_label": "IOS"}, {"txt": "亿欧汽车建议，中国车企必须聚焦BEV，别再在PHEV上纠结和浪费资源了。", "language": "chinese", "position": {"atoms": [{"position_id": 628, "txt": "亿欧汽车建议，中国车企必须聚焦BEV，别再在PHEV上纠结和浪费资源了。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[89]"}]}, "tags": [], "label": "content", "web_segment_id": 99, "global_sentence_id": 146, "edu_l1_label": "IOS"}, {"txt": "欧盟已经明确提出2035年全面禁售燃油车，PHEV只是一个“过渡产品”，注定不会是欧洲市场的主流。", "language": "chinese", "position": {"atoms": [{"position_id": 630, "txt": "欧盟已经明确提出2035年全面禁售燃油车，PHEV只是一个“过渡产品”，注定不会是欧洲市场的主流。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[90]"}]}, "tags": [], "label": "content", "web_segment_id": 100, "global_sentence_id": 147, "edu_l1_label": "IOS"}, {"txt": "特斯拉的成功早已证明：", "language": "chinese", "position": {"atoms": [{"position_id": 631, "txt": "特斯拉的成功早已证明：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[90]"}]}, "tags": [], "label": "content", "web_segment_id": 100, "global_sentence_id": 148, "edu_l1_label": "IOS"}, {"txt": "专注纯电BEV技术，才是赢得市场的关键。", "language": "chinese", "position": {"atoms": [{"position_id": 632, "txt": "专注纯电BEV技术，才是赢得市场的关键。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[90]"}]}, "tags": [], "label": "content", "web_segment_id": 100, "global_sentence_id": 149, "edu_l1_label": "IOS"}, {"txt": "通过Model 3和Model Y，特斯拉不仅占领了欧洲BEV市场的半壁江山，也在用户心智中成功绑定了“电动出行”的未来图景。", "language": "chinese", "position": {"atoms": [{"position_id": 634, "txt": "通过Model 3和Model Y，特斯拉不仅占领了欧洲BEV市场的半壁江山，也在用户心智中成功绑定了“电动出行”的未来图景。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[91]"}]}, "tags": [], "label": "content", "web_segment_id": 101, "global_sentence_id": 150, "edu_l1_label": "IOS"}, {"txt": "相比之下，中国车企在BEV领域拥有巨大的成本优势和技术储备。", "language": "chinese", "position": {"atoms": [{"position_id": 636, "txt": "相比之下，中国车企在BEV领域拥有巨大的成本优势和技术储备。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[92]"}]}, "tags": [], "label": "content", "web_segment_id": 102, "global_sentence_id": 151, "edu_l1_label": "IOS"}, {"txt": "动力电池、智能座舱、自动驾驶这些关键领域，中国企业不仅起步早，而且在成本控制、技术成熟度上远超欧洲本土车企。", "language": "chinese", "position": {"atoms": [{"position_id": 638, "txt": "动力电池、智能座舱、自动驾驶这些关键领域，中国企业不仅起步早，而且在成本控制、技术成熟度上远超欧洲本土车企。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[93]"}]}, "tags": [], "label": "content", "web_segment_id": 103, "global_sentence_id": 152, "edu_l1_label": "IOS"}, {"txt": "真正的问题是，如何把这种技术优势变成品牌优势，在欧洲消费者心中树立起一个“高端、智能、环保”的品牌形象。", "language": "chinese", "position": {"atoms": [{"position_id": 639, "txt": "真正的问题是，如何把这种技术优势变成品牌优势，在欧洲消费者心中树立起一个“高端、智能、环保”的品牌形象。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[93]"}]}, "tags": [], "label": "content", "web_segment_id": 103, "global_sentence_id": 153, "edu_l1_label": "IOS"}, {"txt": "其次，本地化是中国车企“留在欧洲”的生命线。", "language": "chinese", "position": {"atoms": [{"position_id": 641, "txt": "其次，本地化是中国车企“留在欧洲”的生命线。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[94]"}]}, "tags": [], "label": "content", "web_segment_id": 104, "global_sentence_id": 154, "edu_l1_label": "IOS"}, {"txt": "极星（Polestar） 的模式值得中国车企参考——总部设在瑞典哥德堡，研发、设计团队均为欧洲本地人才，完全符合欧洲市场的审美与用户需求。", "language": "chinese", "position": {"atoms": [{"position_id": 643, "txt": "极星（Polestar） 的模式值得中国车企参考——总部设在瑞典哥德堡，研发、设计团队均为欧洲本地人才，完全符合欧洲市场的审美与用户需求。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[95]"}]}, "tags": [], "label": "content", "web_segment_id": 105, "global_sentence_id": 155, "edu_l1_label": "IOS"}, {"txt": "而生产环节则依托中国工厂，充分利用中国供应链的成本优势，在保证质量的前提下，将价格控制到最优水平。", "language": "chinese", "position": {"atoms": [{"position_id": 644, "txt": "而生产环节则依托中国工厂，充分利用中国供应链的成本优势，在保证质量的前提下，将价格控制到最优水平。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[95]"}]}, "tags": [], "label": "content", "web_segment_id": 105, "global_sentence_id": 156, "edu_l1_label": "IOS"}, {"txt": "这种“欧洲设计+中国制造”的模式，既降低了生产成本，又符合欧洲消费者的心理预期，成功打破了欧洲市场对“中资品牌”的刻板印象。", "language": "chinese", "position": {"atoms": [{"position_id": 645, "txt": "这种“欧洲设计+中国制造”的模式，既降低了生产成本，又符合欧洲消费者的心理预期，成功打破了欧洲市场对“中资品牌”的刻板印象。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[95]"}]}, "tags": [], "label": "content", "web_segment_id": 105, "global_sentence_id": 157, "edu_l1_label": "IOS"}, {"txt": "不过，极星的成功并不意味着所有中国品牌都需要走同样的路线。", "language": "chinese", "position": {"atoms": [{"position_id": 647, "txt": "不过，极星的成功并不意味着所有中国品牌都需要走同样的路线。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[96]"}]}, "tags": [], "label": "content", "web_segment_id": 106, "global_sentence_id": 158, "edu_l1_label": "IOS"}, {"txt": "亿欧汽车建议，中国车企可以根据自身的定位选择不同的本地化策略：", "language": "chinese", "position": {"atoms": [{"position_id": 649, "txt": "亿欧汽车建议，中国车企可以根据自身的定位选择不同的本地化策略：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[97]"}]}, "tags": [], "label": "content", "web_segment_id": 107, "global_sentence_id": 159, "edu_l1_label": "IOS"}, {"txt": "在欧洲建立设计与研发中心，加强对当地消费者需求的洞察和理解；", "language": "chinese", "position": {"atoms": [{"position_id": 651, "txt": "在欧洲建立设计与研发中心，加强对当地消费者需求的洞察和理解；", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[98]"}]}, "tags": [], "label": "content", "web_segment_id": 108, "global_sentence_id": 160, "edu_l1_label": "IOS"}, {"txt": "通过与本土代理商合作，构建本地化销售与售后服务网络，缩短消费者与品牌之间的信任距离。", "language": "chinese", "position": {"atoms": [{"position_id": 653, "txt": "通过与本土代理商合作，构建本地化销售与售后服务网络，缩短消费者与品牌之间的信任距离。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[99]"}]}, "tags": [], "label": "content", "web_segment_id": 109, "global_sentence_id": 161, "edu_l1_label": "IOS"}, {"txt": "品牌认知是中国车企在欧洲最大的短板。", "language": "chinese", "position": {"atoms": [{"position_id": 655, "txt": "品牌认知是中国车企在欧洲最大的短板。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[100]"}]}, "tags": [], "label": "content", "web_segment_id": 110, "global_sentence_id": 162, "edu_l1_label": "IOS"}, {"txt": "极星能够迅速打开市场，很大程度上是因为它背后有沃尔沃和吉利的强大背书。", "language": "chinese", "position": {"atoms": [{"position_id": 657, "txt": "极星能够迅速打开市场，很大程度上是因为它背后有沃尔沃和吉利的强大背书。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[101]"}]}, "tags": [], "label": "content", "web_segment_id": 111, "global_sentence_id": 163, "edu_l1_label": "IOS"}, {"txt": "对于尚未建立起品牌影响力的中国车企而言，要想在欧洲市场撕开口子，必须通过文化认同与品牌曝光来培养用户粘性。", "language": "chinese", "position": {"atoms": [{"position_id": 658, "txt": "对于尚未建立起品牌影响力的中国车企而言，要想在欧洲市场撕开口子，必须通过文化认同与品牌曝光来培养用户粘性。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[101]"}]}, "tags": [], "label": "content", "web_segment_id": 111, "global_sentence_id": 164, "edu_l1_label": "IOS"}, {"txt": "在这一点上，参与本地文化、赞助体育赛事、支持环保公益项目，都是打入欧洲市场的重要手段。", "language": "chinese", "position": {"atoms": [{"position_id": 660, "txt": "在这一点上，参与本地文化、赞助体育赛事、支持环保公益项目，都是打入欧洲市场的重要手段。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[102]"}]}, "tags": [], "label": "content", "web_segment_id": 112, "global_sentence_id": 165, "edu_l1_label": "IOS"}, {"txt": "极星通过参与Formula E电动方程式赛事，将自己与“电动未来”成功绑定，让欧洲消费者将其与科技、环保划上等号。", "language": "chinese", "position": {"atoms": [{"position_id": 662, "txt": "极星通过参与Formula E电动方程式赛事，将自己与“电动未来”成功绑定，让欧洲消费者将其与科技、环保划上等号。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[103]"}]}, "tags": [], "label": "content", "web_segment_id": 113, "global_sentence_id": 166, "edu_l1_label": "IOS"}, {"txt": "中国车企同样可以通过类似的方式，让品牌逐步渗透到欧洲消费者的日常生活中，从而实现品牌认知的破冰。", "language": "chinese", "position": {"atoms": [{"position_id": 663, "txt": "中国车企同样可以通过类似的方式，让品牌逐步渗透到欧洲消费者的日常生活中，从而实现品牌认知的破冰。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[103]"}]}, "tags": [], "label": "content", "web_segment_id": 113, "global_sentence_id": 167, "edu_l1_label": "IOS"}, {"txt": "当然，本地化不仅仅是设计与营销，更重要的是供应链的本地布局。", "language": "chinese", "position": {"atoms": [{"position_id": 665, "txt": "当然，本地化不仅仅是设计与营销，更重要的是供应链的本地布局。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[104]"}]}, "tags": [], "label": "content", "web_segment_id": 114, "global_sentence_id": 168, "edu_l1_label": "IOS"}, {"txt": "欧洲市场对零部件本地化的要求正逐年提高，从最初的20%提升至现在的40%，未来甚至可能进一步上调。", "language": "chinese", "position": {"atoms": [{"position_id": 667, "txt": "欧洲市场对零部件本地化的要求正逐年提高，从最初的20%提升至现在的40%，未来甚至可能进一步上调。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[105]"}]}, "tags": [], "label": "content", "web_segment_id": 115, "global_sentence_id": 169, "edu_l1_label": "IOS"}, {"txt": "如果中国车企仍然依赖“国内生产+整车出口”模式，势必面临关税、成本、供应链延迟等多重风险。", "language": "chinese", "position": {"atoms": [{"position_id": 668, "txt": "如果中国车企仍然依赖“国内生产+整车出口”模式，势必面临关税、成本、供应链延迟等多重风险。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[105]"}]}, "tags": [], "label": "content", "web_segment_id": 115, "global_sentence_id": 170, "edu_l1_label": "IOS"}, {"txt": "极星在供应链上的本地化布局同样值得参考。", "language": "chinese", "position": {"atoms": [{"position_id": 670, "txt": "极星在供应链上的本地化布局同样值得参考。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[106]"}]}, "tags": [], "label": "content", "web_segment_id": 116, "global_sentence_id": 171, "edu_l1_label": "IOS"}, {"txt": "它虽然在中国生产，但在欧洲建立了完善的供应链管理体系，能够迅速响应欧洲市场的需求，保持产品竞争力。", "language": "chinese", "position": {"atoms": [{"position_id": 672, "txt": "它虽然在中国生产，但在欧洲建立了完善的供应链管理体系，能够迅速响应欧洲市场的需求，保持产品竞争力。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[107]"}]}, "tags": [], "label": "content", "web_segment_id": 117, "global_sentence_id": 172, "edu_l1_label": "IOS"}, {"txt": "对于中国车企而言，要想在欧洲市场立足，构建本地化供应链已经是无法回避的挑战。", "language": "chinese", "position": {"atoms": [{"position_id": 673, "txt": "对于中国车企而言，要想在欧洲市场立足，构建本地化供应链已经是无法回避的挑战。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[107]"}]}, "tags": [], "label": "content", "web_segment_id": 117, "global_sentence_id": 173, "edu_l1_label": "IOS"}, {"txt": "欧洲市场不是短跑，而是一场马拉松。", "language": "chinese", "position": {"atoms": [{"position_id": 675, "txt": "欧洲市场不是短跑，而是一场马拉松。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[108]"}]}, "tags": [], "label": "content", "web_segment_id": 118, "global_sentence_id": 174, "edu_l1_label": "IOS"}, {"txt": "特斯拉用了十多年才在欧洲站稳脚跟，极星也是依靠沃尔沃的资源积累才得以快速崛起。", "language": "chinese", "position": {"atoms": [{"position_id": 677, "txt": "特斯拉用了十多年才在欧洲站稳脚跟，极星也是依靠沃尔沃的资源积累才得以快速崛起。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[109]"}]}, "tags": [], "label": "content", "web_segment_id": 119, "global_sentence_id": 175, "edu_l1_label": "IOS"}, {"txt": "对于中国车企而言，进入欧洲市场绝非一场“赚快钱”的游戏，而是一场需要耐心和战略布局的硬仗。", "language": "chinese", "position": {"atoms": [{"position_id": 678, "txt": "对于中国车企而言，进入欧洲市场绝非一场“赚快钱”的游戏，而是一场需要耐心和战略布局的硬仗。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[109]"}]}, "tags": [], "label": "content", "web_segment_id": 119, "global_sentence_id": 176, "edu_l1_label": "IOS"}, {"txt": "未来的方向已经非常明确：", "language": "chinese", "position": {"atoms": [{"position_id": 680, "txt": "未来的方向已经非常明确：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[110]"}]}, "tags": [], "label": "content", "web_segment_id": 120, "global_sentence_id": 177, "edu_l1_label": "IOS"}, {"txt": "专注BEV、深化本地化、塑造品牌认同、优化供应链。", "language": "chinese", "position": {"atoms": [{"position_id": 681, "txt": "专注BEV、深化本地化、塑造品牌认同、优化供应链。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[110]"}]}, "tags": [], "label": "content", "web_segment_id": 120, "global_sentence_id": 178, "edu_l1_label": "IOS"}, {"txt": "只有将这些关键因素做深、做透，中国车企才能在欧洲这个竞争激烈的市场中立足，并真正实现长期的可持续发展。", "language": "chinese", "position": {"atoms": [{"position_id": 683, "txt": "只有将这些关键因素做深、做透，中国车企才能在欧洲这个竞争激烈的市场中立足，并真正实现长期的可持续发展。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[111]"}]}, "tags": [], "label": "content", "web_segment_id": 121, "global_sentence_id": 179, "edu_l1_label": "IOS"}, {"txt": "本文来自微信公众号“亿欧汽车”，作者：", "language": "chinese", "position": {"atoms": [{"position_id": 685, "txt": "本文来自微信公众号", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[112]"}, {"position_id": 687, "txt": "“亿欧汽车”", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[112]/a"}, {"position_id": 689, "txt": "，作者：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[112]/a"}]}, "tags": [], "label": "author", "web_segment_id": 122, "global_sentence_id": 180, "edu_l1_label": "EDU_O"}, {"txt": "徐博韬，编辑：", "language": "chinese", "position": {"atoms": [{"position_id": 690, "txt": "徐博韬，编辑：", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[112]/a"}]}, "tags": [], "label": "author", "web_segment_id": 122, "global_sentence_id": 181, "edu_l1_label": "EDU_O"}, {"txt": "郝秋慧，36氪经授权发布。", "language": "chinese", "position": {"atoms": [{"position_id": 691, "txt": "郝秋慧，36氪经授权发布。", "x": "/html/body/div/div/div[1]/div/div[2]/div[3]/div/div/div/div[1]/div/div[1]/div[1]/div/div/div[2]/div/p[112]/a"}]}, "tags": [], "label": "author", "web_segment_id": 122, "global_sentence_id": 182, "edu_l1_label": "EDU_O"}], "type": "WEB"}
# 1029亿，中国车企在欧洲撕开一个千亿市场
## 欧洲消费者买车：要么看品牌，要么看科技
## 进入欧洲市场前，先交“过路费”
## 科技不保值，欧洲市场正在对特斯拉说“不”
## 卷不动价格，就卷服务、卷时间、卷信任
