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# Why the MQL model is failing B2B marketing and what to use instead
## The MQL no longer works
## A system built on vanity metrics
## The growing frustration across GTM teams
## The MQL model ignores critical business realities
### Time lag
### External marketplace forces
### The impact of brand and reputation on sales
## The legal and financial risks of clinging to MQLs
## AI and advanced analytics are exposing the MQL’s flaws
## The ‘no BS’ GTM model
## Why causal AI is the key to GTM success
## The time for change is now
