The presented results refer to the basic characteristics of analyzed enterprises, theirs business and elements of marketing mix (product, price, promotion and place).
The forests in Southeastern Europe (SEE) region are characterized by extremely high species richness. The wealth, in terms of biodiversity, is mirrored in the abundance of non-timber forest products (NTFPs) collected from the forests by local populations. Among the NTFPs in SEE region, mushrooms, medicinal herbs, berries and honey stand out as of particular importance - both in terms of ... [Show full abstract] subsistence value and potential for generating cash income at the village level.
The main objective of the paper is to analyze basic characteristics of NTFPs - based enterprises’ business in Serbia and Macedonia. In this paper is presented part of the results from the FOPER II CRRT project “Entrepreneurship, markets and marketing of non-timber forest products in SEE region”. The methodology used for this research is quantitative analyses of collected data. Door-to-door survey, with 36 SMEs from Macedonia and 91 from Serbia was conducted. The questionnaire consisted of 51 questions, from which 17 are analyzed and presented in this paper.
The presented results refer to the basic characteristics of analyzed enterprises, theirs business and elements of marketing mix (product, price, promotion and place).