If paying users shared the Heap badge on the footer of their website, they would instantly receive 50, 000 analytics sessions per month, as opposed to 5000.
In the B2B space, getting a referral can be a bit more complicated. That’s why Heap used growth marketing to their advantage. If paying users shared the Heap badge on the footer of their website, they would instantly receive 50, 000 analytics sessions per month, as opposed to 5000. This gave them additional insights into who was using their product and acted as a lead generation, since now had information about who was visiting their users websites.