To be successful, growth marketers need to have a data-driven growth plan, focus on engagement and retention, experiment constantly and pay attention to the customer journey.
Growth marketing is a process of experimentation and optimization with the goal of growing a company’s revenue. To be successful, growth marketers need to have a data-driven growth plan, focus on engagement and retention, experiment constantly and pay attention to the customer journey. If you keep these things in mind, you’ll be well on your way to designing a successful growth marketing campaign.