In their early days, mammoth file storing site, DropBox, had very little to spend on marketing.
In their early days, mammoth file storing site, DropBox, had very little to spend on marketing. To counteract this, they developed a genius referral program. If an existing user referred dropbox to a friend and they signed up, the user would receive an extra 250mb of storage space, and DropBox would receive another user. This led to a 60%increase in user signups almost immediately. That’s what we call thinking outside the (drop) box.