It’s not just about attracting new customers or acquiring new people into your database.
Cidre: The type of marketing that growth marketers do is directly tied to the bottom line of the business. It’s not just about attracting new customers or acquiring new people into your database. It’s about making sure that you’re acquiring the right customers into your marketing program and then that you have the right experiences for those customers aligned to various stages of the funnel, and ultimately converting those customers into paying customers.