This is the messaging that will inform marketing campaigns and sales enablement strategies to drive adoption.
Product marketing is responsible for internally communicating the value of your product to Sales, Marketing, and Customer Success teams to successfully drive go-to-market strategies. Product marketers will conduct customer research and create buyer personas to help define product positioning, answering questions like: how is our product different from its competitors? What’s the unique value proposition we’re offering? This is the messaging that will inform marketing campaigns and sales enablement strategies to drive adoption.