In this case, it may be better to tinker with the functionality of the original product.
However, your data may show that many first-time visitors are creating a free account but choosing not to subscribe or purchase your product. In this case, it may be better to tinker with the functionality of the original product. As with other aspects of growth marketing, customer feedback can play a role here. Maybe there’s a perception problem, the features don’t quite fit the need, or the value it offers isn’t clearly shown.