But along with getting people to use your product — and inherently talking about how good it is as a result — it's all about lowering the customer's costs of acquisition.
But along with getting people to use your product — and inherently talking about how good it is as a result — it's all about lowering the customer's costs of acquisition. What a lot of businesses do with a freemium model is offer current trial users a discount on the full price of the software. This is significantly more appealing than paying the full price and can potentially convert more leads into paying customers very, very quickly.