Let’s take a look at the AAARRR (aptly nicknamed the pirate metrics) method and break down each section so you can effectively use it in your own growth marketing strategy.
If you refer to the visual below, you’ll see that traditional marketing considers the customers journey to be complete after the acquisition stage. Growth marketing considers each stage of the funnel individually, with the goal of creating a customer, but a brand ambassador too. Let’s take a look at the AAARRR (aptly nicknamed the pirate metrics) method and break down each section so you can effectively use it in your own growth marketing strategy.