As growth marketing becomes even more ubiquitous with marketing itself, the role of what is considered a “marketer” is shifting as well.
As growth marketing becomes even more ubiquitous with marketing itself, the role of what is considered a “marketer” is shifting as well. You probably have noticed the “growth marketer” becoming a more common term in the industry and on job boards. This distinction is important because it does require a skill set different than what you may find in a traditional marketer. Let’s take a look at a typical “Growth Marketing Manager” job description: