By leveraging this trust, businesses can leverage the influencer's reach and impact to promote their products or services to a larger audience, increasing the chances of generating referrals and driving conversions.
The concept behind influencer marketing is based on the idea that consumers often trust the recommendations and opinions of the influencers they follow. By leveraging this trust, businesses can leverage the influencer's reach and impact to promote their products or services to a larger audience, increasing the chances of generating referrals and driving conversions.