Cidre: The first step would be understanding what the top of your funnel looks like right now, if you have a lot of people who are coming to your website and demonstrating interest in your products.
Cidre: The first step would be understanding what the top of your funnel looks like right now, if you have a lot of people who are coming to your website and demonstrating interest in your products. And then, a step down, do you have a lot of people clicking through on your website or a lot of people who have shown interest in Facebook ads for your product that you could consider a middle-of-the-funnel pool? Finally, how many customers do you have at the bottom of the funnel? Are you finding that it’s a business with a one-time purchase or is it a renewal business where it’s important for you to focus on the bottom of the funnel to ensure that people are renewing their subscriptions?