Many marketers refer to themselves as "growth marketers"—but what does that term even mean?
Many marketers refer to themselves as "growth marketers"—but what does that term even mean? It's an approach to attracting, engaging, and retaining customers that's focused on relentless experimentation and an intense focus on the unique, changing motives and preferences of your customers. By building and delivering highly tailored, individualized messaging aligned to your customers needs, you'll be able to optimize your organization's growth rapidly through a multitude of channels, especially the ones that matter most to your customers. Let’s take a deeper look at what it means to be a growth marketer, and highlight some common opportunities where a growth marketing team can optimize the user experience.