Growth marketing, on the other hand, is responsible for understanding how to scale customer acquisition and retention (usually through experimentation) to generate more revenue for the business.
Growth marketing, on the other hand, is responsible for understanding how to scale customer acquisition and retention (usually through experimentation) to generate more revenue for the business. (Growth marketers will likely use product marketing’s go-to-market strategy to help craft their campaigns, but would not be responsible for creating the product messaging themselves.)