Growth marketing does this by incorporating practices that can be hypothesized, tested, analyzed and optimized.
Growth marketing does this by incorporating practices that can be hypothesized, tested, analyzed and optimized. Marketing strategies such as search engine optimization (SEO), paid advertising, content marketing, A/B testing, conversion rate optimization (CRO), email marketing and social media become the pillars in which brands can specifically and routinely gather data and make improvements. The value here is data-driven insights that allow brands to be product-focused and help them avoid decision-making based on “gut instincts” or simply opinion-based approaches.