Some growth marketing strategies to improve activation rate would be including a tour of your app, have personalized copy, or provide a free demo.
Activation: this relates mostly to the onboarding process. It’s what takes a paying customer and gets them interacting with or using your product or service as fast as possible. Statistically the sooner people use your product, the more likely they are to stay. Some growth marketing strategies to improve activation rate would be including a tour of your app, have personalized copy, or provide a free demo.