Collecting customer feedback is an essential part of any marketing strategy to create a positive customer service experience and develop customer retention.
Collecting customer feedback is an essential part of any marketing strategy to create a positive customer service experience and develop customer retention. By encouraging feedback and reviews, brands can determine what is or isn’t working by speaking directly to their audience, whether through surveys, reviews, or social media inquiries. This type of marketing research is particularly important for a small business or a start-up to leverage since it can help motivate customers to share a positive brand experience to their networks via word of mouth.