Canva, Dropbox, Zapier, HubSpot — all of these high-profile tech companies offer some kind of free/trial version of their product or service to let people try before they buy (or upgrade).
Canva, Dropbox, Zapier, HubSpot — all of these high-profile tech companies offer some kind of free/trial version of their product or service to let people try before they buy (or upgrade). As people use them and realize just how great these products are, they feel compelled to buy the full, "unlimited" version for all the bells and whistles. Great, right?