A/B testing, also known as split testing, is a process in which growth marketers compare two versions of an item (such as a landing page) and track the results.
A/B testing, also known as split testing, is a process in which growth marketers compare two versions of an item (such as a landing page) and track the results. Typically, this entails sending traffic to both versions (the “A” and the “B”), then observing which one converts better. By A/B testing different elements on your website or app, you can optimize your growth plan for maximum efficiency.