Icona Pop's hit proved that "keep it simple" is legitimate advice.
Sometimes clichés become clichés because they're actually true. Icona Pop's hit proved that "keep it simple" is legitimate advice. The Swedes don't quite sing on the hook: "I don't care/I love it" is delivered as a thrilling rebel cry, belted loudly and pridefully enough to blow back the screaming synths surrounding them. Even the music itself momentarily halts in front of a mantra the average pop listener can get behind. — B.J.