Word of mouth is one of the most important ways a founder can get the word out about their products or services.
Word of mouth is one of the most important ways a founder can get the word out about their products or services. Katja Kaine, founder of The Novel Company, has focused on slow and organic growth of her innovative writing technology, gradually building up a strong reputation among customers. Katja also emphasizes the importance of engaging with customers personally—she responds to all emails herself, which indicates to users that the company truly listens and cares, further boosting loyalty.