Their responses, from a 2020 interview with Built In, have been edited for length and clarity.
To get an expert’s perspective on growth marketing, we spoke to Matt Bilotti, product lead, growth and lifecycle at Drift; Rita Cidre, global head of integrated marketing at Qualtrics; and Shane Pittson, vice president of growth at quip. Their responses, from a 2020 interview with Built In, have been edited for length and clarity.