Artists who can harness the power of social media and engage with their audience have a distinct advantage in today’s pop music landscape.
Social media and streaming platforms have also played a significant role in shaping pop music trends. With the advent of platforms like Instagram, TikTok, and YouTube, artists now have direct access to their fans, allowing them to build a loyal following and gain exposure. These platforms have given rise to viral challenges, dance trends, and even the discovery of new talent. Artists who can harness the power of social media and engage with their audience have a distinct advantage in today’s pop music landscape.