But as we mentioned above, growth marketers are concerned with the entire customer journey – equally focused on acquiring new customers as they are on retaining current ones.
The main deviation is scope. Traditional marketing is focused on the top of funnel, that is: brand awareness and lead generation (i.e. gathering customer contact details like an email address, phone number, etc.). But as we mentioned above, growth marketers are concerned with the entire customer journey – equally focused on acquiring new customers as they are on retaining current ones.