Growth marketers and growth marketing agencies use a set of metrics, known as pirate metrics (AARRR metrics), to measure the success of their marketing efforts and the health of their business as a whole.
Growth marketers and growth marketing agencies use a set of metrics, known as pirate metrics (AARRR metrics), to measure the success of their marketing efforts and the health of their business as a whole. These metrics align with each stage of the buyer’s journey: