Learn how to use data-driven insights to come up with growth hypotheses and test them through experimentation.
Introduction to Growth Marketing Strategy covers foundational frameworks that span user acquisition to lifecycle marketing. You will learn how to use some of the most important marketing channels today, such as performance ads, editorial and programmatic SEO content, user acquisition loops like referrals, influencer marketing, lifecycle emails, and notifications strategy. Learn how to use data-driven insights to come up with growth hypotheses and test them through experimentation. You'll also get exposed to the latest AI-powered growth marketing strategies so that you have a lens into how generative AI content, automation, and workflow tools can help you accelerate revenue. Whether you're looking to grow new users or maximize revenue, this course will equip you with the frameworks and executional skills to lead and grow your business.