This is an omnichannel step that uses all types of marketing—such as SEO, paid search, social media, and other types of marketing campaigns—to connect with shoppers.
The goal in the first part of the AARRR framework is to emphasize discovery, ultimately generating new business and users. Users may visit an app or a site and linger for a bit, familiarizing themselves with available offerings and content. This is an omnichannel step that uses all types of marketing—such as SEO, paid search, social media, and other types of marketing campaigns—to connect with shoppers.