A/B testing is an experimental methodology that randomly divides users into two groups and shows each of those groups one of two variations of an interface, such as an online sign-up page.
A/B testing is an experimental methodology that randomly divides users into two groups and shows each of those groups one of two variations of an interface, such as an online sign-up page. The strategy is used to test how those variations affect user behavior and determine what kinds of changes should be implemented as part of a successful growth marketing strategy.