It’s also important at this stage to monitor how often and via what channels they are interacting with the brand.
In the retention stage, brands try to form lasting relationships with current customers, which is usually more cost-effective than finding new ones. This may include encouraging users to sign up for email marketing and click through the links, or begin visiting an app or a site a few times in a certain time period. It’s also important at this stage to monitor how often and via what channels they are interacting with the brand.