Social proof, social currency, referrals, reviews, testimonials, UGC, word-of-mouth… basically any validation from existing customers counts as proof.
What exactly is included in proof? Social proof, social currency, referrals, reviews, testimonials, UGC, word-of-mouth… basically any validation from existing customers counts as proof. Be sure to provide proof on your website and social media accounts, and make the referring process easy for your customers.