Instead, it wants to take that awareness, convert visitors into customers through engagement, and provide a good customer experience that turns customers into your brand advocates.
On the other hand, growth marketing focuses on the entire marketing funnel, from brand awareness to retention and beyond. The goal of traditional marketing is not only to get more website traffic or build awareness. Instead, it wants to take that awareness, convert visitors into customers through engagement, and provide a good customer experience that turns customers into your brand advocates. A few growth marketing examples include: