Historical data and knowledge of consumer needs are helpful when implementing tactics and designing a campaign.
Companies with a growth marketing strategy move quickly, test new ideas, and move on from the ones that do not result in growth. Historical data and knowledge of consumer needs are helpful when implementing tactics and designing a campaign. For example, marketers running paid campaigns may discover ads perform better with native advertising, which is more content-focused than traditional online ads, and therefore decide to invest more marketing dollars into native platforms.