Not only should this be a time to assess whether their tactics are paying off, it’s also a time for brands to see the revenue that each customer brings since acquisition cost is usually high.
The final stage of the AARRR framework is an opportune moment for brands to determine whether revenue goals are being met. Not only should this be a time to assess whether their tactics are paying off, it’s also a time for brands to see the revenue that each customer brings since acquisition cost is usually high. The quality of the revenue can have great potential, particularly with customers who make multiple referrals to new customers who convert.