Retention: growth marketing focuses heavily on retention because if a typical SaaS business loses about 2 to 3% of their customers each month to churn, the business must grow by at least 27% to 43% annually to maintain the same revenue.
Retention: growth marketing focuses heavily on retention because if a typical SaaS business loses about 2 to 3% of their customers each month to churn, the business must grow by at least 27% to 43% annually to maintain the same revenue. Retention strategies in growth marketing could include a customer survey, loyalty program, or bundling your new products with existing ones.