A growth marketing strategy can be based around metrics including customer acquisition rates, conversion rates, customer retention rates, and customer lifetime value.
A growth marketing strategy can be based around metrics including customer acquisition rates, conversion rates, customer retention rates, and customer lifetime value. Here are some of the leading tactics that today's growth marketers use to attract, convert, create, and retain engaged customers. All of these tactics are used frequently in the e-commerce space, but can be useful for brick-and-mortar businesses, too.