The brand was young and with a tight budget, so created their $1 a month for razor blades message, introduced the idea through a clever video – and the viral video was born.
Tapping into the now popular form of growth marketing that is video content, Dollar Shave Club proved what you can do when you combine creativity, a catchy message, and an unconventional medium. Their original YouTube ad has now garnered over 25 million views since airing. The brand was young and with a tight budget, so created their $1 a month for razor blades message, introduced the idea through a clever video – and the viral video was born. This approach has now been adopted by hundreds of brands, and YouTube is one of the most sought after advertising spaces.