Or they could create a pop-up message for first-time visitors to their website that offers a discount for signing up for their newsletter.
For example, a growth marketer might set up an automated email campaign that sends a coupon code to customers who haven’t used their product in a while. Or they could create a pop-up message for first-time visitors to their website that offers a discount for signing up for their newsletter. The goal of an engagement-focused growth marketing campaign is to keep your customers coming back for more.