Scalable: Growth marketing has its primary objective right in the name: growth.
Scalable: Growth marketing has its primary objective right in the name: growth. The popularity of growth marketing has come from its ability to produce sustainable results that allow for scalability. The results gleaned from applying a scientific approach to marketing provide an avenue to scale. This granular data can highlight knowledge gaps and identify areas to replicate, which are beneficial for scaling. Companies can then leverage these results to expand in people, capital, technology and processes.