It can help you increase your customer lifetime value, reduce acquisition costs, and even bring in new customers through existing customers’ trusted referrals.
As you can see, growth marketing – marketing that focuses on retention – has a variety of advantages. It can help you increase your customer lifetime value, reduce acquisition costs, and even bring in new customers through existing customers’ trusted referrals. As long as you keep the entire AARRR funnel in mind and take a holistic view, having a strong growth marketing strategy will pay off in the long run.