Because growth marketing is about achieving impactful and fast results, marketers can quickly pivot to the tasks that result in the highest revenue and customer growth.
Because growth marketing is about achieving impactful and fast results, marketers can quickly pivot to the tasks that result in the highest revenue and customer growth. The approach of constant testing allows these marketers to drive real business growth — allowing them to learn quickly, scale successful campaigns, and rework unsuccessful tests. Typically, growth marketing teams set aside resources specifically for testing new campaigns, tools, or methods. While the proportion and formula vary per business, these test resources are a critical key to success and guide growth marketers in making decisions about audience and channels — and where to put the majority of their efforts for the highest return.