A customer lifecycle is the journey your customers embark on as they learn about, interact with, buy or convert, and re-engage with your company.
A customer lifecycle is the journey your customers embark on as they learn about, interact with, buy or convert, and re-engage with your company. For simplification, there are three critical lifecycle stages that growth marketers focus on: activation, nurture, and reactivation. Each stage plays a specific role as a contributing factor to customer experience and is often marked by specific campaigns.