For example, your first message might be a simple "Welcome!"
Once a new customer has signed up for your product or website, you have an ideal opportunity to drive their engagement with your brand and collect more data that can help you build better experiences. Remember, you’re aiming to enhance the customer journey for your new users, so deploying a multi-channel onboarding sequence where they’re likely to engage with meaningful content can help. For example, your first message might be a simple "Welcome!" message, followed shortly after by a message asking users what types of products they're most interested in. Another message might ask whether they prefer receiving notifications via email or mobile. You can then continue the sequence based on the user's expressed preferences, and optimize the future offers you present to them to maximize their engagement.