The value here is data-driven insights that allow brands to be product-focused and help them avoid decision-making based on “gut instincts” or simply opinion-based approaches.
Growth marketing does this by incorporating practices that can be hypothesized, tested, analyzed and optimized. Marketing strategies such as search engine optimization (SEO), paid advertising, content marketing, A/B testing, conversion rate optimization (CRO), email marketing and social media become the pillars in which brands can specifically and routinely gather data and make improvements. The value here is data-driven insights that allow brands to be product-focused and help them avoid decision-making based on “gut instincts” or simply opinion-based approaches.