For example, users may subscribe to a newsletter or perhaps sign up for a free trial to take an actual step to learn more about the brand and engage a bit further after their curiosity is piqued.
At this point, brands want to be sure that customers are taking the actions that they want. For example, users may subscribe to a newsletter or perhaps sign up for a free trial to take an actual step to learn more about the brand and engage a bit further after their curiosity is piqued. A/B testing could be useful at this stage to see what resonates with customers.