Most often carried out in the form of an A/B test, these experiments provide valuable data about consumer behavior, design efficiency and brand recognition.
Testable: The bedrock of a scientific finding is the ability to test variations of an experiment. In marketing, you can conduct a plethora of tests to confirm the most effective strategy and successfully guide your audience to the next stage of the customer life cycle. Most often carried out in the form of an A/B test, these experiments provide valuable data about consumer behavior, design efficiency and brand recognition. An oft-heard phrase within growth marketing is “ fail fast,” — meaning, through testing, you can quickly find what’s not working, improve or edit and re-test.