If there is a singing style that uniquely defines this current generation of pop stars, it would be the ethereal whisper singing style that has gained traction over the past 10 years.
While there has always been a variety of vocal styles present within pop, each generation has a defining vocal style. If there is a singing style that uniquely defines this current generation of pop stars, it would be the ethereal whisper singing style that has gained traction over the past 10 years.