The growth marketer may experiment with the effectiveness of this by testing the different copy or call to action that asks their audience to sign up, whether in tone, design, or wording.
Acquisition: this is typically the end goal of a traditional marketer, and may be achieved through a freemium model, email capture, or subscription. The growth marketer may experiment with the effectiveness of this by testing the different copy or call to action that asks their audience to sign up, whether in tone, design, or wording.