For example, Facebook found that if users added seven friends within their first ten days on the platform, they were extremely likely to return and keep engaging with the platform.
User activation can be defined as the process of getting people to use the product or service they purchase as much or as quickly as possible. The customer onboarding process is part of this. As customer experience rises in importance in the b2b world, this area is increasingly the domain of marketers and revenue teams. For example, Facebook found that if users added seven friends within their first ten days on the platform, they were extremely likely to return and keep engaging with the platform.