Since people trust the opinions of others who have used your product, UGC is a free and effective way to get your name out there (and further prove the importance of having loyal customers).
Growth marketers tap into word-of-mouth as a channel at every chance they get. Convincing customers to create user-generated content (UGC) about your brand – social media posts, images, and testimonials – is another efficient strategy. Since people trust the opinions of others who have used your product, UGC is a free and effective way to get your name out there (and further prove the importance of having loyal customers).