Hold a sale, send out an email blast, run a Google Adwords campaign with the same 50 keywords.
Traditional marketing often relies on the same tried-and-true techniques for reaching customers. Hold a sale, send out an email blast, run a Google Adwords campaign with the same 50 keywords. You might get some results, but returns are likely to diminish over time—you're not changing your strategy to make your budget go farther, even as consumers' interests change.