In a traditional funnel, the stages of a customer journey are linear, starting with awareness and often ending at purchase or occasionally touching on referrals.
In a traditional funnel, the stages of a customer journey are linear, starting with awareness and often ending at purchase or occasionally touching on referrals. The flywheel is similar, but breaks things out slightly less granularly and adds a follow-on service-oriented component. Here are some examples of how the stages translate from funnel to flywheel, and how growth marketing can be applied in each: