Instead, it tracks the user journey beyond the purchase and helps you understand how to attract new customers while maintaining existing ones.
Another key characteristic of growth marketing is that it covers the entire marketing flywheel. Like the marketing funnel, the flywheel is a simplified way of looking at the customer journey. Unlike a funnel, the flywheel doesn’t end when a prospect becomes a customer. Instead, it tracks the user journey beyond the purchase and helps you understand how to attract new customers while maintaining existing ones.