These platforms leverage data analytics to curate personalized playlists, providing a tailored listening experience.
Technological advancements continue to shape the production and consumption of pop music. The use of artificial intelligence (AI) in music creation is becoming more prevalent, with AI algorithms assisting in songwriting, composition, and even vocal synthesis. Additionally, streaming platforms like Spotify and Apple Music have revolutionized how listeners discover and enjoy music. These platforms leverage data analytics to curate personalized playlists, providing a tailored listening experience. The incorporation of virtual reality (VR) and augmented reality (AR) in music videos and live performances is also gaining traction, offering immersive and interactive experiences for fans.