It's generally more cost-efficient for businesses to maintain engagement with their current clients, as opposed to continually gaining new customers.
The retention stage emphasizes strategies for keeping current customers engaged with a business. It's generally more cost-efficient for businesses to maintain engagement with their current clients, as opposed to continually gaining new customers. A growth marketer helping with retention rates may gather data and create strategies related to customer loyalty programs, customer educational services or social media groups.Related: Understanding Customer Retention With Strategies