An effective growth marketing process distills the best attributes of growth hacking (namely, the desire to think outside the box to gain traction) down into a sustainable practice based on rock solid principles.
An effective growth marketing process distills the best attributes of growth hacking (namely, the desire to think outside the box to gain traction) down into a sustainable practice based on rock solid principles. In that way, growth marketing is the opposite of day trading — it’s investing for the long term based on data-driven metrics that are always being optimized.