The term “growth marketing” surfaced about a decade ago, and since then, it has proven to be much more than a trend.
The marketing world is no stranger to fleeting fads, but one relatively new form of marketing may arguably redefine the entire industry. The term “growth marketing” surfaced about a decade ago, and since then, it has proven to be much more than a trend. At Galactic Fed, the global growth marketing agency I co-founded, we consider it to be the next frontier of marketing.