Even if you realize that one of your campaigns lost money, or had a negative ROI, this type of information is valuable to help you make necessary changes in your marketing strategy.
After you set a budget and run your campaigns, you can measure ROI. Your return on investment can help compare how much profit your campaign generated with how much you spent to see if your marketing efforts were worthwhile. Even if you realize that one of your campaigns lost money, or had a negative ROI, this type of information is valuable to help you make necessary changes in your marketing strategy.