Growth marketers realize that there are missing factors to consider and a higher return on investment when you can not only create a customer, but keep them around.
Growth marketing was born out of the limited budget of startup companies, with a focus on acquiring customers through unconventional or less expensive means. Growth marketing is considered more optimal because by its very nature, takes into consideration each step of the marketing funnel. Growth marketers realize that there are missing factors to consider and a higher return on investment when you can not only create a customer, but keep them around.