For startups, a successful growth marketing strategy begins with a clear outline of the marketing funnel, which illustrates the stages of a customer’s journey from initially becoming aware of the brand to ultimately converting into a paying customer.
For startups, a successful growth marketing strategy begins with a clear outline of the marketing funnel, which illustrates the stages of a customer’s journey from initially becoming aware of the brand to ultimately converting into a paying customer. A startup needs to be able to assess that journey to understand where they’re losing the largest number of prospective customers. Doing so can help the organization identify current challenges and build an informed growth marketing strategy to overcome those hurdles while still spending the marketing budget effectively and efficiently.