Pittson: The essence of a growth marketing path is one that’s more akin to direct response marketing — something that’s very close to the analytics and the near-term effects and results.
Pittson: The essence of a growth marketing path is one that’s more akin to direct response marketing — something that’s very close to the analytics and the near-term effects and results. Traditional marketing still encompasses that discipline and that focus but also tends to think about very long-term effects of marketing, like brand positioning and brand sentiment, and thinking about how that might play out over the course of years.