And of course, every experiment is underpinned by data, which means that good growth marketers have to be very comfortable with what to measure, and how to measure it.
And of course, every experiment is underpinned by data, which means that good growth marketers have to be very comfortable with what to measure, and how to measure it. This data provides the criteria for deciding whether an approach you’re experimenting with is better, or not, and what you measure depends on what you’re trying to achieve: