Growth marketers are using A/B testing and multivariate testing to develop experiments around what content is seen and when by different user segments, and using the results to develop highly optimized strategies for each identified user segment, going down to the individual level.
As marketing technology has advanced, so has the sophistication of the growth marketing field. Growth marketers are using A/B testing and multivariate testing to develop experiments around what content is seen and when by different user segments, and using the results to develop highly optimized strategies for each identified user segment, going down to the individual level.