In the retention stage, brands try to form lasting relationships with current customers, which is usually more cost-effective than finding new ones.
In the retention stage, brands try to form lasting relationships with current customers, which is usually more cost-effective than finding new ones. This may include encouraging users to sign up for email marketing and click through the links, or begin visiting an app or a site a few times in a certain time period. It’s also important at this stage to monitor how often and via what channels they are interacting with the brand.