These metrics can provide a more holistic view of the health of the company or the depth of customer engagement, as opposed to superficial metrics such as likes on social media.
AARRR is an acronym for the framework that product-led businesses should track to analyze user behavior that could lead to business growth. It stands for acquisition, activation, retention, referral, and revenue. These metrics can provide a more holistic view of the health of the company or the depth of customer engagement, as opposed to superficial metrics such as likes on social media. Silicon Valley venture capitalist Dave McClure coined the term, which is sometimes known as “pirate metrics” since the acronym mimics the sound that is stereotypical of pirates in popular culture.