Unlike a funnel, the flywheel doesn’t end when a prospect becomes a customer.
Another key characteristic of growth marketing is that it covers the entire marketing flywheel. Like the marketing funnel, the flywheel is a simplified way of looking at the customer journey. Unlike a funnel, the flywheel doesn’t end when a prospect becomes a customer. Instead, it tracks the user journey beyond the purchase and helps you understand how to attract new customers while maintaining existing ones.