In fact, digital PR goes one step further: the agency you work with will do their utmost to earn backlinks back to your website (editors and publications are notoriously difficult when it comes to keeping links in content).
In fact, digital PR goes one step further: the agency you work with will do their utmost to earn backlinks back to your website (editors and publications are notoriously difficult when it comes to keeping links in content). Subsequently, those reading your content via online publications can actually find your business, and the content itself is already optimized for search because you've done it already.