Growth marketing uses a variety of marketing tactics to help a company scale quickly by focusing on driving revenue and lifetime value across users' entire customer lifecycle.
Growth marketing uses a variety of marketing tactics to help a company scale quickly by focusing on driving revenue and lifetime value across users' entire customer lifecycle. Traditional marketing is generally thought of as a way to bring people into the funnel through awareness and acquisition, turning the process over to sales and, eventually, customer support. Growth marketing is different because it focuses on using data to experiment and rapidly grow a channel, whereas traditional marketing uses established methods for increasing brand recognition among a larger audience.