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Undergraduate Project

# The Influence of TikTok: Promotion Trends in Mainstream Pop Music

TikTok, the social media powerhouse, has been taking the digital world by storm and serving as a catalyst for the rebirth of music marketing as we know it. The purpose of this study is to examine how music artists and labels can take advantage of TikTok as a music promotion tool. Since TikTok is a relatively new app, there is a lot to discover about the different ways artistscan advertise on the platform. To complete my research,I will compare the metrics of five of the top ten songs on the Billboard 2021 Year-End Hot 100 chart versusTikTok, analyze pop artist Megan Thee Stallion's evolution of dance challenges on TikTok,and provide research on how TikTok is making strategic business moves in the marketing industry.This research will showcase how TikTok is becoming a major contender in the marketing industry when it comes to both marketing and promotion of music. TikTok offers a unique marketing experience for their users, and by analyzing previous music marketing tactics to modern day methods, it will be clear to see how beneficial these new and improved techniques are to music artists around the world.

Date

- 2022-10-31

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Creator

California State University, Long Beach

Advisor

California State University, Long Beach

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Department

Publisher

Degree Level

- Undergraduate

Degree Name

- B.S.

Degree Program

- Business Administration

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California State University, Long Beach

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