For example, a growth marketer trying to improve customer referral rates might experiment with offering current customers referral programs, discounts or free upgrades.
The referral stage focuses on encouraging loyal customers to refer your business to potential clients. While some customers may refer your business without prompting, a business can increase its referral rates by offering incentives. For example, a growth marketer trying to improve customer referral rates might experiment with offering current customers referral programs, discounts or free upgrades.