This is significantly more appealing than paying the full price and can potentially convert more leads into paying customers very, very quickly.
But along with getting people to use your product — and inherently talking about how good it is as a result — it's all about lowering the customer's costs of acquisition. What a lot of businesses do with a freemium model is offer current trial users a discount on the full price of the software. This is significantly more appealing than paying the full price and can potentially convert more leads into paying customers very, very quickly.