Your focus should be on continually testing and optimizing for higher engagement and a better customer experience, using strategies to attract customers based on highly personalized preferences.
Today, we have the tools and technologies to make every marketer a growth marketer. Your focus should be on continually testing and optimizing for higher engagement and a better customer experience, using strategies to attract customers based on highly personalized preferences. Make sure that, as you experiment with new strategies, you're constantly collecting data as you go, so that you can build, test, and iterate along the way to continually enhance the customer journey.