Pittson: Both of quip’s founders are designers, and so we were under the impression that a lot of our traction and success was related to the visual draw of the product, and so we were hesitant to use our test-budget in this channel (audio advertising) that had no visual element.
Pittson: Both of quip’s founders are designers, and so we were under the impression that a lot of our traction and success was related to the visual draw of the product, and so we were hesitant to use our test-budget in this channel (audio advertising) that had no visual element. But we were really careful in terms of selecting partners and thinking about how to articulate some of those more visual elements of the product in that “audio theater of the mind.” We started really small and consistently tested specific shows using different offer codes. And it was working, and we continued to grow that and ultimately became one of the larger advertisers in the space.