This relatively new role has changed the requirements and skills needed by CEOs and chief marketing officers (CMOs), and I find that most brands investing in growth marketing look for what’s referred to as a “T-shaped” marketer.
With the rise of growth marketing, there’s an increased demand for a new type of marketer: the growth marketer. This role is also called a performance marketer, growth hacker or growth scientist. This relatively new role has changed the requirements and skills needed by CEOs and chief marketing officers (CMOs), and I find that most brands investing in growth marketing look for what’s referred to as a “T-shaped” marketer.