But rather than paying an upfront fee, the price of these paid ad campaigns will depend on their results, like how many impressions the ad received (cost-per-impression), how many users clicked (cost-per-click), or how many leads were generated (cost-per-lead).
Here’s the gist of how it works: a business or retailer (known as the “advertiser”) will pay a publisher or an affiliate to display their ads. But rather than paying an upfront fee, the price of these paid ad campaigns will depend on their results, like how many impressions the ad received (cost-per-impression), how many users clicked (cost-per-click), or how many leads were generated (cost-per-lead).