Growth marketing is an iterative, data-driven approach to increasing customer acquisition, retention, and revenue.
Growth marketing is an iterative, data-driven approach to increasing customer acquisition, retention, and revenue. A defining characteristic of growth marketing is the focus on experimentation: growth marketers will launch a series of tests throughout the funnel (e.g. personalizing landing pages, A/B testing email subject lines) to better understand user interest, intent, and product-market fit – using these insights to continuously adjust campaigns.