These platforms have altered the ways in which music is listened to, shared, and advertised, opening up new avenues for artists to connect with fans throughout the world.
The emergence of streaming platforms such as Tidal, Apple Music, and Spotify has significantly influenced pop music trends. These platforms have altered the ways in which music is listened to, shared, and advertised, opening up new avenues for artists to connect with fans throughout the world. The way that music is found has also changed as a result of streaming, with algorithms and customized playlists greatly influencing listeners’ musical preferences.