This has caused a change in the way people find and listen to music, with TikTok having a big influence on which songs gain popularity.
TikTok has a significant impact on the music industry, as evidenced by the success of artists such as Lil Nas X and Doja Cat, whose songs went viral on the platform. The way musicians and record companies promote their music has also changed as a result of the popularity of TikTok hits. Many musicians now concentrate on making content that will likely connect with TikTok users rather than merely depending on conventional marketing techniques in the hopes that their songs will become viral on the platform. This has caused a change in the way people find and listen to music, with TikTok having a big influence on which songs gain popularity.