Performance marketing a form of marketing that measures distinct results of a campaign, like clicks or conversions.
Performance marketing a form of marketing that measures distinct results of a campaign, like clicks or conversions. Common metrics include cost-per-mille impressions, cost per click, and cost per conversion, and brands often only pay when these actions are completed. A growth marketing strategy usually focuses more on brand building and the customer experience to establish long-term, sustainable growth beyond performance marketing metrics.