The parallels between the classic scientific method and growth marketing process are obvious.
One of the reasons for both the popularity and efficacy of growth marketing is its ability to be applied within the parameters of the scientific method. Because of this, growth marketers are often referred to as growth scientists. Growth marketing relies on the tenants of the scientific method: replicating patterns of problem-solving, conducting controlled tests, deducing meaningful insights from said data and creating better experiments and enhanced products. The parallels between the classic scientific method and growth marketing process are obvious.