This could include connecting with audiences through newsletters, social media ads, brick-and-mortar stores, or even experiential marketing tactics such as pop-up shops or virtual events—wherever they prefer to spend time and interact with brands they’re just learning about or already engage with.
Omnichannel marketing is a customer-centric strategy that seamlessly integrates all types of marketing channels to reach shoppers where they are. This could include connecting with audiences through newsletters, social media ads, brick-and-mortar stores, or even experiential marketing tactics such as pop-up shops or virtual events—wherever they prefer to spend time and interact with brands they’re just learning about or already engage with.