By mapping out the customer journey, you can identify opportunities for growth and create a more seamless experience for your customers.
The customer journey is the path that your customers take as they interact with your brand, from awareness to purchase (and beyond). As a growth marketer, it’s important to understand how your target customers progress through the customer journey so you can optimize your marketing efforts at each stage. By mapping out the customer journey, you can identify opportunities for growth and create a more seamless experience for your customers.