Cidre: In a previous role, the team worked on landing page optimization.
Cidre: In a previous role, the team worked on landing page optimization. That was an incredibly impactful project. It drove millions of dollars in revenue, and it all came out of a funnel analysis, realizing that we definitely had enough traffic, we just had really terrible conversion rates for that traffic. And so we focused super heavily on the middle of the funnel, and we saw the benefit of that at the bottom line.