Your goal is not to trick people into buying something they don’t want, but rather to elucidate the many benefits of a valuable product that you truly believe will help people.
An axiom of the sales world is that you can’t sell a product you don’t understand. Seeing as growth marketers are also in the business of selling and evangelizing, the same rule applies. Your goal is not to trick people into buying something they don’t want, but rather to elucidate the many benefits of a valuable product that you truly believe will help people.