The testing of a landing page, for example, provides actionable information that can be replicated at scale.
Trackable: Ultimately, analytics is the currency of growth marketing because they allow businesses to make informed decisions and propel their growth up and to the right. After all, this is one of the core differences between growth and traditional marketing. The testing of a landing page, for example, provides actionable information that can be replicated at scale. Brands misuse billions of dollars a year by not performing tests that can be explicitly tracked and done so in real time.