To improve acquisition rates, growth marketers may try an original call-to-action phrase or various types of discounts.
The acquisition stage focuses on convincing potential customers to become actual customers. Acquisition might mean a customer makes a purchase, signs up for a free trial, gives you their email address or pays for premium content. To improve acquisition rates, growth marketers may try an original call-to-action phrase or various types of discounts.Related: A Complete Guide to Marketing Funnels: Definition and Creation Tips