In this case, a strategy focused on content marketing can help your brand demonstrate thought leadership expertise and engage new customers who might want to buy from you in the future.
When you're trying to attract new customers, pushing too hard for an immediate sale can be an instant turn-off. Instead, you want to build a long-term strategy that helps them gain familiarity with your brand so they can take that next step on their own terms. In this case, a strategy focused on content marketing can help your brand demonstrate thought leadership expertise and engage new customers who might want to buy from you in the future. Build out targeted buyer personas to understand who your prospects are, and develop content designed to appeal to each of them. Your call-to-actions can be to opt-in to your email newsletter, or get a free offer, such as an ebook or checklist. You can attract your target audience through organic social media channels as well as paid social ads and retargeting, using A/B testing to optimize your social sharing, ads, and content headlines to maximize engagements and form conversions.