These strategies can be a great way to build traffic to the top of your sales funnel, aiding to increase a company’s awareness and user acquisition, but that’s where the value dwindles.
Traditional marketing involves “set it and forget it” strategies that burn through a set budget and hope for the best. Think Google Adwords and display campaigns with some basic ad copy. These strategies can be a great way to build traffic to the top of your sales funnel, aiding to increase a company’s awareness and user acquisition, but that’s where the value dwindles.