Today, growth marketing is a whole industry in and of itself — separate and distinct from traditional marketing, yet it’s also an integrated part of a company’s broader marketing efforts.
Today, growth marketing is a whole industry in and of itself — separate and distinct from traditional marketing, yet it’s also an integrated part of a company’s broader marketing efforts. Growth marketing is something of an anomaly. On the one hand, it is heavily focused on the online realm and data-driven tactics. On the other hand, it can be used to enhance traditional marketing activities.