To get an expert’s perspective on growth marketing, we spoke to Matt Bilotti, product lead, growth and lifecycle at Drift; Rita Cidre, global head of integrated marketing at Qualtrics; and Shane Pittson, vice president of growth at quip.
To get an expert’s perspective on growth marketing, we spoke to Matt Bilotti, product lead, growth and lifecycle at Drift; Rita Cidre, global head of integrated marketing at Qualtrics; and Shane Pittson, vice president of growth at quip. Their responses, from a 2020 interview with Built In, have been edited for length and clarity.