While product marketing can be part of a growth marketing strategy, especially considering customer feedback, growth marketing is a more holistic strategy that centers shoppers to convert them to loyal customers who help generate revenue by analyzing customer data and seeing what does or does not work.
Product marketing centers on positioning a product in the market with extensive customer research to understand an audience. While product marketing can be part of a growth marketing strategy, especially considering customer feedback, growth marketing is a more holistic strategy that centers shoppers to convert them to loyal customers who help generate revenue by analyzing customer data and seeing what does or does not work.