Growth marketers helping with customer activation might experiment with sending customers various video demonstrations, personalized customer services or help manuals.
Also part of the onboarding process, the activation stage is about assisting customers in interacting with a business's products or services. The goal is for customers to start using their purchases as soon as possible and to fully understand all of their purchase's features or components. Growth marketers helping with customer activation might experiment with sending customers various video demonstrations, personalized customer services or help manuals.