Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and organically grows customer lifetime values.
Looking further down the funnel, growth marketing generates greater rates of customer retention and satisfaction, as well. When you prioritize delivering valuable customer experiences, you’re no longer attempting to monetize your audience. Instead of pushing content geared toward conversions and revenue, you’re now seeking new ways to add valued information to each user’s evolving journey. Growth marketing focuses on customer relationship building and fostering loyalty; it’s a long-term strategy where authenticity and engagement creates advocacy and organically grows customer lifetime values.