Whereas traditional marketing aims to convert a lead into a customer as quickly as possible, the goal of growth marketing is to guide your audience through each stage of the marketing funnel, ultimately creating a brand ambassador.
Whereas traditional marketing aims to convert a lead into a customer as quickly as possible, the goal of growth marketing is to guide your audience through each stage of the marketing funnel, ultimately creating a brand ambassador. Simply put: where traditional marketing focuses on acquisition, growth marketing emphasizes retention. Where traditional marketing is company-centric, growth marketing is consumer-centric.