Daily Papers

Ensuring persona fidelity in large language models (LLMs) is essential for maintaining coherent and engaging human-AI interactions. However, LLMs often exhibit Out-of-Character (OOC) behavior, where generated responses deviate from an assigned persona, leading to inconsistencies that affect model reliability. Existing evaluation methods typically assign single scores to entire responses, struggling to capture subtle persona misalignment, particularly in long-form text generation. To address this limitation, we propose an atomic-level evaluation framework that quantifies persona fidelity at a finer granularity. Our three key metrics measure the degree of persona alignment and consistency within and across generations. Our approach enables a more precise and realistic assessment of persona fidelity by identifying subtle deviations that real users would encounter. Through our experiments, we demonstrate that our framework effectively detects persona inconsistencies that prior methods overlook. By analyzing persona fidelity across diverse tasks and personality types, we reveal how task structure and persona desirability influence model adaptability, highlighting challenges in maintaining consistent persona expression.

Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should improve performance. We analyze the literature on persona prompting for task improvement and distill three desiderata: 1) performance advantage of expert personas, 2) robustness to irrelevant persona attributes, and 3) fidelity to persona attributes. We then evaluate 9 state-of-the-art LLMs across 27 tasks with respect to these desiderata. We find that expert personas usually lead to positive or non-significant performance changes. Surprisingly, models are highly sensitive to irrelevant persona details, with performance drops of almost 30 percentage points. In terms of fidelity, we find that while higher education, specialization, and domain-relatedness can boost performance, their effects are often inconsistent or negligible across tasks. We propose mitigation strategies to improve robustness -- but find they only work for the largest, most capable models. Our findings underscore the need for more careful persona design and for evaluation schemes that reflect the intended effects of persona usage.

Despite investments in improving model safety, studies show that misaligned capabilities remain latent in safety-tuned models. In this work, we shed light on the mechanics of this phenomenon. First, we show that even when model generations are safe, harmful content can persist in hidden representations and can be extracted by decoding from earlier layers. Then, we show that whether the model divulges such content depends significantly on its perception of who it is talking to, which we refer to as user persona. In fact, we find manipulating user persona to be even more effective for eliciting harmful content than direct attempts to control model refusal. We study both natural language prompting and activation steering as control methods and show that activation steering is significantly more effective at bypassing safety filters. We investigate why certain personas break model safeguards and find that they enable the model to form more charitable interpretations of otherwise dangerous queries. Finally, we show we can predict a persona's effect on refusal given only the geometry of its steering vector.

Large language models interact with users through a simulated 'Assistant' persona. While the Assistant is typically trained to be helpful, harmless, and honest, it sometimes deviates from these ideals. In this paper, we identify directions in the model's activation space-persona vectors-underlying several traits, such as evil, sycophancy, and propensity to hallucinate. We confirm that these vectors can be used to monitor fluctuations in the Assistant's personality at deployment time. We then apply persona vectors to predict and control personality shifts that occur during training. We find that both intended and unintended personality changes after finetuning are strongly correlated with shifts along the relevant persona vectors. These shifts can be mitigated through post-hoc intervention, or avoided in the first place with a new preventative steering method. Moreover, persona vectors can be used to flag training data that will produce undesirable personality changes, both at the dataset level and the individual sample level. Our method for extracting persona vectors is automated and can be applied to any personality trait of interest, given only a natural-language description.

Recent advancements in Large Language Models empower them to follow freeform instructions, including imitating generic or specific demographic personas in conversations. We define generic personas to represent demographic groups, such as "an Asian person", whereas specific personas may take the form of specific popular Asian names like "Yumi". While the adoption of personas enriches user experiences by making dialogue systems more engaging and approachable, it also casts a shadow of potential risk by exacerbating social biases within model responses, thereby causing societal harm through interactions with users. In this paper, we systematically study "persona biases", which we define to be the sensitivity of dialogue models' harmful behaviors contingent upon the personas they adopt. We categorize persona biases into biases in harmful expression and harmful agreement, and establish a comprehensive evaluation framework to measure persona biases in five aspects: Offensiveness, Toxic Continuation, Regard, Stereotype Agreement, and Toxic Agreement. Additionally, we propose to investigate persona biases by experimenting with UNIVERSALPERSONA, a systematically constructed persona dataset encompassing various types of both generic and specific model personas. Through benchmarking on four different models -- including Blender, ChatGPT, Alpaca, and Vicuna -- our study uncovers significant persona biases in dialogue systems. Our findings also underscore the pressing need to revisit the use of personas in dialogue agents to ensure safe application.

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how personas affect diverse aspects of model behavior. We assign to seven LLMs 162 personas from 12 categories spanning variables like gender, sexual orientation, and occupation. We prompt them to answer questions from five datasets covering objective (e.g., questions about math and history) and subjective tasks (e.g., questions about beliefs and values). We also compare persona's generations to two baseline settings: a control persona setting with 30 paraphrases of "a helpful assistant" to control for models' prompt sensitivity, and an empty persona setting where no persona is assigned. We find that for all models and datasets, personas show greater variability than the control setting and that some measures of persona behavior generalize across models.

Despite the many use cases for large language models (LLMs) in creating personalized chatbots, there has been limited research on evaluating the extent to which the behaviors of personalized LLMs accurately and consistently reflect specific personality traits. We consider studying the behavior of LLM-based agents which we refer to as LLM personas and present a case study with GPT-3.5 and GPT-4 to investigate whether LLMs can generate content that aligns with their assigned personality profiles. To this end, we simulate distinct LLM personas based on the Big Five personality model, have them complete the 44-item Big Five Inventory (BFI) personality test and a story writing task, and then assess their essays with automatic and human evaluations. Results show that LLM personas' self-reported BFI scores are consistent with their designated personality types, with large effect sizes observed across five traits. Additionally, LLM personas' writings have emerging representative linguistic patterns for personality traits when compared with a human writing corpus. Furthermore, human evaluation shows that humans can perceive some personality traits with an accuracy of up to 80\%. Interestingly, the accuracy drops significantly when the annotators were informed of the AI's authorship.

Persona agents, which are LLM agents that act according to an assigned persona, have demonstrated impressive contextual response capabilities across various applications. These persona agents offer significant enhancements across diverse sectors, such as education, healthcare, and entertainment, where model developers can align agent responses to different user requirements thereby broadening the scope of agent applications. However, evaluating persona agent performance is incredibly challenging due to the complexity of assessing persona adherence in free-form interactions across various environments that are relevant to each persona agent. We introduce PersonaGym, the first dynamic evaluation framework for assessing persona agents, and PersonaScore, the first automated human-aligned metric grounded in decision theory for comprehensive large-scale evaluation of persona agents. Our evaluation of 6 open and closed-source LLMs, using a benchmark encompassing 200 personas and 10,000 questions, reveals significant opportunities for advancement in persona agent capabilities across state-of-the-art models. For example, Claude 3.5 Sonnet only has a 2.97% relative improvement in PersonaScore than GPT 3.5 despite being a much more advanced model. Importantly, we find that increased model size and complexity do not necessarily imply enhanced persona agent capabilities thereby highlighting the pressing need for algorithmic and architectural invention towards faithful and performant persona agents.

Recent works have showcased the ability of LLMs to embody diverse personas in their responses, exemplified by prompts like 'You are Yoda. Explain the Theory of Relativity.' While this ability allows personalization of LLMs and enables human behavior simulation, its effect on LLMs' capabilities remains unclear. To fill this gap, we present the first extensive study of the unintended side-effects of persona assignment on the ability of LLMs to perform basic reasoning tasks. Our study covers 24 reasoning datasets, 4 LLMs, and 19 diverse personas (e.g. an Asian person) spanning 5 socio-demographic groups. Our experiments unveil that LLMs harbor deep rooted bias against various socio-demographics underneath a veneer of fairness. While they overtly reject stereotypes when explicitly asked ('Are Black people less skilled at mathematics?'), they manifest stereotypical and erroneous presumptions when asked to answer questions while adopting a persona. These can be observed as abstentions in responses, e.g., 'As a Black person, I can't answer this question as it requires math knowledge', and generally result in a substantial performance drop. Our experiments with ChatGPT-3.5 show that this bias is ubiquitous - 80% of our personas demonstrate bias; it is significant - some datasets show performance drops of 70%+; and can be especially harmful for certain groups - some personas suffer statistically significant drops on 80%+ of the datasets. Overall, all 4 LLMs exhibit this bias to varying extents, with GPT-4-Turbo showing the least but still a problematic amount of bias (evident in 42% of the personas). Further analysis shows that these persona-induced errors can be hard-to-discern and hard-to-avoid. Our findings serve as a cautionary tale that the practice of assigning personas to LLMs - a trend on the rise - can surface their deep-rooted biases and have unforeseeable and detrimental side-effects.

Large language models (LLMs) have shown incredible capabilities and transcended the natural language processing (NLP) community, with adoption throughout many services like healthcare, therapy, education, and customer service. Since users include people with critical information needs like students or patients engaging with chatbots, the safety of these systems is of prime importance. Therefore, a clear understanding of the capabilities and limitations of LLMs is necessary. To this end, we systematically evaluate toxicity in over half a million generations of ChatGPT, a popular dialogue-based LLM. We find that setting the system parameter of ChatGPT by assigning it a persona, say that of the boxer Muhammad Ali, significantly increases the toxicity of generations. Depending on the persona assigned to ChatGPT, its toxicity can increase up to 6x, with outputs engaging in incorrect stereotypes, harmful dialogue, and hurtful opinions. This may be potentially defamatory to the persona and harmful to an unsuspecting user. Furthermore, we find concerning patterns where specific entities (e.g., certain races) are targeted more than others (3x more) irrespective of the assigned persona, that reflect inherent discriminatory biases in the model. We hope that our findings inspire the broader AI community to rethink the efficacy of current safety guardrails and develop better techniques that lead to robust, safe, and trustworthy AI systems.

User simulators are crucial for replicating human interactions with dialogue systems, supporting both collaborative training and automatic evaluation, especially for large language models (LLMs). However, existing simulators often rely solely on text utterances, missing implicit user traits such as personality, speaking style, and goals. In contrast, persona-based methods lack generalizability, as they depend on predefined profiles of famous individuals or archetypes. To address these challenges, we propose User Simulator with implicit Profiles (USP), a framework that infers implicit user profiles from human-machine conversations and uses them to generate more personalized and realistic dialogues. We first develop an LLM-driven extractor with a comprehensive profile schema. Then, we refine the simulation through conditional supervised fine-tuning and reinforcement learning with cycle consistency, optimizing it at both the utterance and conversation levels. Finally, we adopt a diverse profile sampler to capture the distribution of real-world user profiles. Experimental results demonstrate that USP outperforms strong baselines in terms of authenticity and diversity while achieving comparable performance in consistency. Furthermore, dynamic multi-turn evaluations based on USP strongly align with mainstream benchmarks, demonstrating its effectiveness in real-world applications.

Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.

Current role-play studies often rely on unvalidated LLM-as-a-judge paradigms, which may fail to reflect how humans perceive role fidelity. A key prerequisite for human-aligned evaluation is role identification, the ability to recognize who is speaking based on dialogue context. We argue that any meaningful judgment of role-playing quality (how well a character is played) fundamentally depends on first correctly attributing words and actions to the correct persona (who is speaking). We present PersonaEval, the first benchmark designed to test whether LLM evaluators can reliably identify human roles. PersonaEval uses human-authored dialogues from novels, scripts, and video transcripts, challenging models to determine the correct persona according to the conversation context. Our experiments, including a human study, show that even the best-performing LLMs reach only around 69% accuracy, well below the level needed for reliable evaluation. In contrast, human participants perform near ceiling with 90.8% accuracy, highlighting that current LLM evaluators are still not human enough to effectively judge role-play scenarios. To better understand this gap, we examine training-time adaptation and test-time compute, suggesting that reliable evaluation requires more than task-specific tuning, but depends on strong, human-like reasoning abilities in LLM evaluators. We release our benchmark at https://github.com/maple-zhou/PersonaEval.

The rapid advancement of language models (LMs) necessitates robust alignment with diverse user values. However, current preference optimization approaches often fail to capture the plurality of user opinions, instead reinforcing majority viewpoints and marginalizing minority perspectives. We introduce PERSONA, a reproducible test bed designed to evaluate and improve pluralistic alignment of LMs. We procedurally generate diverse user profiles from US census data, resulting in 1,586 synthetic personas with varied demographic and idiosyncratic attributes. We then generate a large-scale evaluation dataset containing 3,868 prompts and 317,200 feedback pairs obtained from our synthetic personas. Leveraging this dataset, we systematically evaluate LM capabilities in role-playing diverse users, verified through human judges, and the establishment of both a benchmark, PERSONA Bench, for pluralistic alignment approaches as well as an extensive dataset to create new and future benchmarks. The full dataset and benchmarks are available here: https://www.synthlabs.ai/research/persona.

Human preference plays a crucial role in the refinement of large language models (LLMs). However, collecting human preference feedback is costly and most existing datasets neglect the correlation between personalization and preferences. To address this issue, we introduce Fair-PP, a synthetic dataset of personalized preferences targeting social equity, derived from real-world social survey data, which includes 28 social groups, 98 equity topics, and 5 personal preference dimensions. Leveraging GPT-4o-mini, we engage in role-playing based on seven representative persona portrayals guided by existing social survey data, yielding a total of 238,623 preference records. Through Fair-PP, we also contribute (i) An automated framework for generating preference data, along with a more fine-grained dataset of personalized preferences; (ii) analysis of the positioning of the existing mainstream LLMs across five major global regions within the personalized preference space; and (iii) a sample reweighting method for personalized preference alignment, enabling alignment with a target persona while maximizing the divergence from other personas. Empirical experiments show our method outperforms the baselines.

Persona-driven role-playing (PRP) aims to build AI characters that can respond to user queries by faithfully sticking with all persona statements. Unfortunately, existing faithfulness criteria for PRP are limited to coarse-grained LLM-based scoring without a clear definition or formulation. This paper presents a pioneering exploration to quantify PRP faithfulness as a fine-grained and explainable criterion, which also serves as a reliable reference for optimization. Our criterion first discriminates persona statements into active and passive constraints by identifying the query-statement relevance. Then, we incorporate all constraints following the principle that the AI character's response should be (a) entailed by active (relevant) constraints and (b) not contradicted by passive (irrelevant) constraints. We translate this principle mathematically into a novel Active-Passive-Constraint (APC) score, a constraint-wise sum of natural language inference (NLI) scores weighted by relevance scores. In practice, we build the APC scoring system by symbolically distilling small discriminators from GPT-4 for efficiency. We validate the quality of the APC score against human evaluation based on example personas with tens of statements, and the results show a high correlation. We further leverage it as a reward system in direct preference optimization (DPO) for better AI characters. Our experiments offer a fine-grained and explainable comparison between existing PRP techniques, revealing their advantages and limitations. We further find APC-based DPO to be one of the most competitive techniques for sticking with all constraints and can be well incorporated with other techniques. We then extend the scale of the experiments to real persons with hundreds of statements and reach a consistent conclusion.

The personalized dialogue explores the consistent relationship between dialogue generation and personality. Existing personalized dialogue agents model persona profiles from three resources: sparse or dense persona descriptions and dialogue histories. However, sparse structured persona attributes are explicit but uninformative, dense persona texts contain rich persona descriptions with much noise, and dialogue history query is both noisy and uninformative for persona modeling. In this work, we combine the advantages of the three resources to obtain a richer and more accurate persona. We design a Contrastive Latent Variable-based model (CLV) that clusters the dense persona descriptions into sparse categories, which are combined with the history query to generate personalized responses. Experimental results on Chinese and English datasets demonstrate our model's superiority in personalization.

With the rapid improvement in the general capabilities of LLMs, LLM personalization, i.e., how to build LLM systems that can generate personalized responses or services that are tailored to distinct user personas, has become an increasingly important research and engineering problem. However, unlike many new challenging benchmarks being released for evaluating the general/reasoning capabilities, the lack of high-quality benchmarks for evaluating LLM personalization greatly hinders progress in this field. To address this, we introduce PersonaFeedback, a new benchmark that directly evaluates LLMs' ability to provide personalized responses given pre-defined user personas and queries. Unlike existing benchmarks that require models to infer implicit user personas from historical interactions, PersonaFeedback decouples persona inference from personalization, focusing on evaluating the model's ability to generate responses tailored to explicit personas. PersonaFeedback consists of 8298 human-annotated test cases, which are categorized into easy, medium, and hard tiers based on the contextual complexity of the user personas and the difficulty in distinguishing subtle differences between two personalized responses. We conduct comprehensive evaluations across a wide range of models. The empirical results reveal that even state-of-the-art LLMs that can solve complex real-world reasoning tasks could fall short on the hard tier of PersonaFeedback where even human evaluators may find the distinctions challenging. Furthermore, we conduct an in-depth analysis of failure modes across various types of systems, demonstrating that the current retrieval-augmented framework should not be seen as a de facto solution for personalization tasks. All benchmark data, annotation protocols, and the evaluation pipeline will be publicly available to facilitate future research on LLM personalization.

We present a study on how and where personas -- defined by distinct sets of human characteristics, values, and beliefs -- are encoded in the representation space of large language models (LLMs). Using a range of dimension reduction and pattern recognition methods, we first identify the model layers that show the greatest divergence in encoding these representations. We then analyze the activations within a selected layer to examine how specific personas are encoded relative to others, including their shared and distinct embedding spaces. We find that, across multiple pre-trained decoder-only LLMs, the analyzed personas show large differences in representation space only within the final third of the decoder layers. We observe overlapping activations for specific ethical perspectives -- such as moral nihilism and utilitarianism -- suggesting a degree of polysemy. In contrast, political ideologies like conservatism and liberalism appear to be represented in more distinct regions. These findings help to improve our understanding of how LLMs internally represent information and can inform future efforts in refining the modulation of specific human traits in LLM outputs. Warning: This paper includes potentially offensive sample statements.

AI psychometrics evaluates AI systems in roles that traditionally require emotional judgment and ethical consideration. Prior work often reuses human trait inventories (Big Five, \hexaco) or ad hoc personas, limiting behavioral realism and domain relevance. We propose a framework that (1) uses situational judgment tests (SJTs) from realistic scenarios to probe domain-specific competencies; (2) integrates industrial-organizational and personality psychology to design sophisticated personas which include behavioral and psychological descriptors, life history, and social and emotional functions; and (3) employs structured generation with population demographic priors and memoir inspired narratives, encoded with Pydantic schemas. In a law enforcement assistant case study, we construct a rich dataset of personas drawn across 8 persona archetypes and SJTs across 11 attributes, and analyze behaviors across subpopulation and scenario slices. The dataset spans 8,500 personas, 4,000 SJTs, and 300,000 responses. We will release the dataset and all code to the public.

We investigate factors contributing to LLM agents' success in competitive multi-agent environments, using auctions as a testbed where agents bid to maximize profit. The agents are equipped with bidding domain knowledge, distinct personas that reflect item preferences, and a memory of auction history. Our work extends the classic auction scenario by creating a realistic environment where multiple agents bid on houses, weighing aspects such as size, location, and budget to secure the most desirable homes at the lowest prices. Particularly, we investigate three key questions: (a) How does a persona influence an agent's behavior in a competitive setting? (b) Can an agent effectively profile its competitors' behavior during auctions? (c) How can persona profiling be leveraged to create an advantage using strategies such as theory of mind? Through a series of experiments, we analyze the behaviors of LLM agents and shed light on new findings. Our testbed, called HARBOR, offers a valuable platform for deepening our understanding of multi-agent workflows in competitive environments.

Aligning language models with human preferences presents significant challenges, particularly in achieving personalization without incurring excessive computational costs. Existing methods rely on reward signals and additional annotated data, limiting their scalability and adaptability to diverse human values. To address these challenges, we introduce Persona-judge, a novel discriminative paradigm that enables training-free personalized alignment with unseen preferences. Instead of optimizing policy parameters through external reward feedback, Persona-judge leverages the intrinsic preference judgment capabilities of the model. Specifically, a draft model generates candidate tokens conditioned on a given preference, while a judge model, embodying another preference, cross-validates the predicted tokens whether to be accepted. Experimental results demonstrate that Persona-judge, using the inherent preference evaluation mechanisms of the model, offers a scalable and computationally efficient solution to personalized alignment, paving the way for more adaptive customized alignment. Our code is available here.

Recently, we have witnessed a rise in the use of Large Language Models (LLMs), especially in applications like chatbot assistants. Safety mechanisms and specialized training procedures are implemented to prevent improper responses from these assistants. In this work, we bypass these measures for ChatGPT and Gemini (and, to some extent, Bing chat) by making them impersonate complex personas with personality characteristics that are not aligned with a truthful assistant. We start by creating elaborate biographies of these personas, which we then use in a new session with the same chatbots. Our conversations then follow a role-play style to elicit prohibited responses. Using personas, we show that prohibited responses are actually provided, making it possible to obtain unauthorized, illegal, or harmful information. This work shows that by using adversarial personas, one can overcome safety mechanisms set out by ChatGPT and Gemini. We also introduce several ways of activating such adversarial personas, which show that both chatbots are vulnerable to this kind of attack. With the same principle, we introduce two defenses that push the model to interpret trustworthy personalities and make it more robust against such attacks.

Current works in the generation of personalized dialogue primarily contribute to the agent presenting a consistent personality and driving a more informative response. However, we found that the generated responses from most previous models tend to be self-centered, with little care for the user in the dialogue. Moreover, we consider that human-like conversation is essentially built based on inferring information about the persona of the other party. Motivated by this, we propose a novel personalized dialogue generator by detecting an implicit user persona. Because it is hard to collect a large number of detailed personas for each user, we attempted to model the user's potential persona and its representation from dialogue history, with no external knowledge. The perception and fader variables were conceived using conditional variational inference. The two latent variables simulate the process of people being aware of each other's persona and producing a corresponding expression in conversation. Finally, posterior-discriminated regularization was presented to enhance the training procedure. Empirical studies demonstrate that, compared to state-of-the-art methods, our approach is more concerned with the user's persona and achieves a considerable boost across the evaluations.

The concept of persona, originally adopted in dialogue literature, has re-surged as a promising framework for tailoring large language models (LLMs) to specific context (e.g., personalized search, LLM-as-a-judge). However, the growing research on leveraging persona in LLMs is relatively disorganized and lacks a systematic taxonomy. To close the gap, we present a comprehensive survey to categorize the current state of the field. We identify two lines of research, namely (1) LLM Role-Playing, where personas are assigned to LLMs, and (2) LLM Personalization, where LLMs take care of user personas. Additionally, we introduce existing methods for LLM personality evaluation. To the best of our knowledge, we present the first survey for role-playing and personalization in LLMs under the unified view of persona. We continuously maintain a paper collection to foster future endeavors: https://github.com/MiuLab/PersonaLLM-Survey

We introduce PersonaHOI, a training- and tuning-free framework that fuses a general StableDiffusion model with a personalized face diffusion (PFD) model to generate identity-consistent human-object interaction (HOI) images. While existing PFD models have advanced significantly, they often overemphasize facial features at the expense of full-body coherence, PersonaHOI introduces an additional StableDiffusion (SD) branch guided by HOI-oriented text inputs. By incorporating cross-attention constraints in the PFD branch and spatial merging at both latent and residual levels, PersonaHOI preserves personalized facial details while ensuring interactive non-facial regions. Experiments, validated by a novel interaction alignment metric, demonstrate the superior realism and scalability of PersonaHOI, establishing a new standard for practical personalized face with HOI generation. Our code will be available at https://github.com/JoyHuYY1412/PersonaHOI

Despite efforts to align large language models to produce harmless responses, they are still vulnerable to jailbreak prompts that elicit unrestricted behaviour. In this work, we investigate persona modulation as a black-box jailbreaking method to steer a target model to take on personalities that are willing to comply with harmful instructions. Rather than manually crafting prompts for each persona, we automate the generation of jailbreaks using a language model assistant. We demonstrate a range of harmful completions made possible by persona modulation, including detailed instructions for synthesising methamphetamine, building a bomb, and laundering money. These automated attacks achieve a harmful completion rate of 42.5% in GPT-4, which is 185 times larger than before modulation (0.23%). These prompts also transfer to Claude 2 and Vicuna with harmful completion rates of 61.0% and 35.9%, respectively. Our work reveals yet another vulnerability in commercial large language models and highlights the need for more comprehensive safeguards.

As LLMs become capable of complex tasks, there is growing potential for personalized interactions tailored to the subtle and idiosyncratic preferences of the user. We present a public benchmark, PersonalLLM, focusing on adapting LLMs to provide maximal benefits for a particular user. Departing from existing alignment benchmarks that implicitly assume uniform preferences, we curate open-ended prompts paired with many high-quality answers over which users would be expected to display heterogeneous latent preferences. Instead of persona-prompting LLMs based on high-level attributes (e.g., user's race or response length), which yields homogeneous preferences relative to humans, we develop a method that can simulate a large user base with diverse preferences from a set of pre-trained reward models. Our dataset and generated personalities offer an innovative testbed for developing personalization algorithms that grapple with continual data sparsity--few relevant feedback from the particular user--by leveraging historical data from other (similar) users. We explore basic in-context learning and meta-learning baselines to illustrate the utility of PersonalLLM and highlight the need for future methodological development. Our dataset is available at https://huggingface.co/datasets/namkoong-lab/PersonalLLM

Understanding human behavior traits is central to applications in human-computer interaction, computational social science, and personalized AI systems. Such understanding often requires integrating multiple modalities to capture nuanced patterns and relationships. However, existing resources rarely provide datasets that combine behavioral descriptors with complementary modalities such as facial attributes and biographical information. To address this gap, we present PersonaX, a curated collection of multimodal datasets designed to enable comprehensive analysis of public traits across modalities. PersonaX consists of (1) CelebPersona, featuring 9444 public figures from diverse occupations, and (2) AthlePersona, covering 4181 professional athletes across 7 major sports leagues. Each dataset includes behavioral trait assessments inferred by three high-performing large language models, alongside facial imagery and structured biographical features. We analyze PersonaX at two complementary levels. First, we abstract high-level trait scores from text descriptions and apply five statistical independence tests to examine their relationships with other modalities. Second, we introduce a novel causal representation learning (CRL) framework tailored to multimodal and multi-measurement data, providing theoretical identifiability guarantees. Experiments on both synthetic and real-world data demonstrate the effectiveness of our approach. By unifying structured and unstructured analysis, PersonaX establishes a foundation for studying LLM-inferred behavioral traits in conjunction with visual and biographical attributes, advancing multimodal trait analysis and causal reasoning.

Recommender systems play a central role in numerous real-life applications, yet evaluating their performance remains a significant challenge due to the gap between offline metrics and online behaviors. Given the scarcity and limits (e.g., privacy issues) of real user data, we introduce SimUSER, an agent framework that serves as believable and cost-effective human proxies. SimUSER first identifies self-consistent personas from historical data, enriching user profiles with unique backgrounds and personalities. Then, central to this evaluation are users equipped with persona, memory, perception, and brain modules, engaging in interactions with the recommender system. SimUSER exhibits closer alignment with genuine humans than prior work, both at micro and macro levels. Additionally, we conduct insightful experiments to explore the effects of thumbnails on click rates, the exposure effect, and the impact of reviews on user engagement. Finally, we refine recommender system parameters based on offline A/B test results, resulting in improved user engagement in the real world.

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

Due to the lack of human resources for mental health support, there is an increasing demand for employing conversational agents for support. Recent work has demonstrated the effectiveness of dialogue models in providing emotional support. As previous studies have demonstrated that seekers' persona is an important factor for effective support, we investigate whether there are benefits to modeling such information in dialogue models for support. In this paper, our empirical analysis verifies that persona has an important impact on emotional support. Therefore, we propose a framework for dynamically inferring and modeling seekers' persona. We first train a model for inferring the seeker's persona from the conversation history. Accordingly, we propose PAL, a model that leverages persona information and, in conjunction with our strategy-based controllable generation method, provides personalized emotional support. Automatic and manual evaluations demonstrate that PAL achieves state-of-the-art results, outperforming the baselines on the studied benchmark. Our code and data are publicly available at https://github.com/chengjl19/PAL.

We present Persona-L, a novel approach for creating personas using Large Language Models (LLMs) and an ability-based framework, specifically designed to improve the representation of users with complex needs. Traditional methods of persona creation often fall short of accurately depicting the dynamic and diverse nature of complex needs, resulting in oversimplified or stereotypical profiles. Persona-L enables users to create and interact with personas through a chat interface. Persona-L was evaluated through interviews with UX designers (N=6), where we examined its effectiveness in reflecting the complexities of lived experiences of people with complex needs. We report our findings that indicate the potential of Persona-L to increase empathy and understanding of complex needs while also revealing the need for transparency of data used in persona creation, the role of the language and tone, and the need to provide a more balanced presentation of abilities with constraints.

The current research on Role-Playing Conversational Agents (RPCAs) with Large Language Models (LLMs) primarily focuses on imitating specific speaking styles and utilizing character backgrounds, neglecting the depiction of deeper personality traits.~In this study, we introduce personality-infused role-playing for LLM agents, which encourages agents to accurately portray their designated personality traits during dialogues. We then propose PsyPlay, a dialogue generation framework that facilitates the expression of rich personalities among multiple LLM agents. Specifically, PsyPlay enables agents to assume roles with distinct personality traits and engage in discussions centered around specific topics, consistently exhibiting their designated personality traits throughout the interactions. Validation on generated dialogue data demonstrates that PsyPlay can accurately portray the intended personality traits, achieving an overall success rate of 80.31% on GPT-3.5. Notably, we observe that LLMs aligned with positive values are more successful in portraying positive personality roles compared to negative ones. Moreover, we construct a dialogue corpus for personality-infused role-playing, called PsyPlay-Bench. The corpus, which consists of 4745 instances of correctly portrayed dialogues using PsyPlay, aims to further facilitate research in personalized role-playing and dialogue personality detection.

Debate is the process of exchanging viewpoints or convincing others on a particular issue. Recent research has provided empirical evidence that the persuasiveness of an argument is determined not only by language usage but also by communicator characteristics. Researchers have paid much attention to aspects of languages, such as linguistic features and discourse structures, but combining argument persuasiveness and impact with the social personae of the audience has not been explored due to the difficulty and complexity. We have observed the impressive simulation and personification capability of ChatGPT, indicating a giant pre-trained language model may function as an individual to provide personae and exert unique influences based on diverse background knowledge. Therefore, we propose a persona knowledge-aligned framework for argument quality assessment tasks from the audience side. This is the first work that leverages the emergence of ChatGPT and injects such audience personae knowledge into smaller language models via prompt tuning. The performance of our pipeline demonstrates significant and consistent improvement compared to competitive architectures.

The character of the "AI assistant" persona generated by modern chatbot large language models influences both surface-level behavior and apparent values, beliefs, and ethics. These all affect interaction quality, perceived intelligence, and alignment with both developer and user intentions. The shaping of this persona, known as character training, is a critical component of industry post-training, yet remains effectively unstudied in the academic literature. We introduce the first open implementation of character training, leveraging Constitutional AI and a new data pipeline using synthetic introspective data to shape the assistant persona in a more effective and controlled manner than alternatives such as constraining system prompts or activation steering. Specifically, we fine-tune three popular open-weights models using 11 example personas, such as humorous, deeply caring, or even malevolent. To track the effects of our approach, we introduce a method which analyzes revealed preferences, uncovering clear and holistic changes in character. We find these changes are more robust to adversarial prompting than the above two alternatives, while also leading to more coherent and realistic generations. Finally, we demonstrate this fine-tuning has little to no effect on general capabilities as measured by common benchmarks. We describe and open-source our full post-training method, the implementation of which can be found at https://github.com/maiush/OpenCharacterTraining.

Recent studies demonstrate that prompting an appropriate role-playing persona to an LLM improves its reasoning capability. However, assigning a proper persona is difficult since an LLM's performance is extremely sensitive to assigned prompts; therefore, personas sometimes hinder LLMs and degrade their reasoning capabilities. In this paper, we propose a novel framework, Jekyll \& Hyde, which ensembles the results of role-playing and neutral prompts to eradicate performance degradation via unilateral use of role-playing prompted LLM and enhance the robustness of an LLM's reasoning ability. Specifically, Jekyll \& Hyde collects two potential solutions from both role-playing and neutral prompts and selects a better solution after cross-checking via an LLM evaluator. However, LLM-based evaluators tend to be affected by the order of those potential solutions within the prompt when selecting the proper solution; thus, we also propose a robust LLM evaluator to mitigate the position bias. The experimental analysis demonstrates that role-playing prompts distract LLMs and degrade their reasoning abilities in 4 out of 12 datasets, even when using GPT-4. In addition, we reveal that Jekyll \& Hyde improves reasoning capabilities by selecting better choices among the potential solutions on twelve widely-used reasoning datasets. We further show that our proposed LLM evaluator outperforms other baselines, proving the LLMs' position bias is successfully mitigated.

Endowing chatbots with a consistent personality plays a vital role for agents to deliver human-like interactions. However, existing personalized approaches commonly generate responses in light of static predefined personas depicted with textual description, which may severely restrict the interactivity of human and the chatbot, especially when the agent needs to answer the query excluded in the predefined personas, which is so-called out-of-predefined persona problem (named OOP for simplicity). To alleviate the problem, in this paper we propose a novel retrieval-to-prediction paradigm consisting of two subcomponents, namely, (1) Persona Retrieval Model (PRM), it retrieves a persona from a global collection based on a Natural Language Inference (NLI) model, the inferred persona is consistent with the predefined personas; and (2) Posterior-scored Transformer (PS-Transformer), it adopts a persona posterior distribution that further considers the actual personas used in the ground response, maximally mitigating the gap between training and inferring. Furthermore, we present a dataset called IT-ConvAI2 that first highlights the OOP problem in personalized dialogue. Extensive experiments on both IT-ConvAI2 and ConvAI2 demonstrate that our proposed model yields considerable improvements in both automatic metrics and human evaluations.

Large Language Models (LLMs) have emerged as personalized assistants for users across a wide range of tasks -- from offering writing support to delivering tailored recommendations or consultations. Over time, the interaction history between a user and an LLM can provide extensive information about an individual's traits and preferences. However, open questions remain on how well LLMs today can effectively leverage such history to (1) internalize the user's inherent traits and preferences, (2) track how the user profiling and preferences evolve over time, and (3) generate personalized responses accordingly in new scenarios. In this work, we introduce the PERSONAMEM benchmark. PERSONAMEM features curated user profiles with over 180 simulated user-LLM interaction histories, each containing up to 60 sessions of multi-turn conversations across 15 real-world tasks that require personalization. Given an in-situ user query, i.e. query issued by the user from the first-person perspective, we evaluate LLM chatbots' ability to identify the most suitable response according to the current state of the user's profile. We observe that current LLMs still struggle to recognize the dynamic evolution in users' profiles over time through direct prompting approaches. As a consequence, LLMs often fail to deliver responses that align with users' current situations and preferences, with frontier models such as GPT-4.1, o4-mini, GPT-4.5, o1, or Gemini-2.0 achieving only around 50% overall accuracy, suggesting room for improvement. We hope that PERSONAMEM, along with the user profile and conversation simulation pipeline, can facilitate future research in the development of truly user-aware chatbots. Code and data are available at github.com/bowen-upenn/PersonaMem.

Despite the remarkable advances of Large Language Models (LLMs) across diverse cognitive tasks, the rapid enhancement of these capabilities also introduces emergent deceptive behaviors that may induce severe risks in high-stakes deployments. More critically, the characterization of deception across realistic real-world scenarios remains underexplored. To bridge this gap, we establish DeceptionBench, the first benchmark that systematically evaluates how deceptive tendencies manifest across different societal domains, what their intrinsic behavioral patterns are, and how extrinsic factors affect them. Specifically, on the static count, the benchmark encompasses 150 meticulously designed scenarios in five domains, i.e., Economy, Healthcare, Education, Social Interaction, and Entertainment, with over 1,000 samples, providing sufficient empirical foundations for deception analysis. On the intrinsic dimension, we explore whether models exhibit self-interested egoistic tendencies or sycophantic behaviors that prioritize user appeasement. On the extrinsic dimension, we investigate how contextual factors modulate deceptive outputs under neutral conditions, reward-based incentivization, and coercive pressures. Moreover, we incorporate sustained multi-turn interaction loops to construct a more realistic simulation of real-world feedback dynamics. Extensive experiments across LLMs and Large Reasoning Models (LRMs) reveal critical vulnerabilities, particularly amplified deception under reinforcement dynamics, demonstrating that current models lack robust resistance to manipulative contextual cues and the urgent need for advanced safeguards against various deception behaviors. Code and resources are publicly available at https://github.com/Aries-iai/DeceptionBench.

The analysis of political biases in large language models (LLMs) has primarily examined these systems as single entities with fixed viewpoints. While various methods exist for measuring such biases, the impact of persona-based prompting on LLMs' political orientation remains unexplored. In this work we leverage PersonaHub, a collection of synthetic persona descriptions, to map the political distribution of persona-based prompted LLMs using the Political Compass Test (PCT). We then examine whether these initial compass distributions can be manipulated through explicit ideological prompting towards diametrically opposed political orientations: right-authoritarian and left-libertarian. Our experiments reveal that synthetic personas predominantly cluster in the left-libertarian quadrant, with models demonstrating varying degrees of responsiveness when prompted with explicit ideological descriptors. While all models demonstrate significant shifts towards right-authoritarian positions, they exhibit more limited shifts towards left-libertarian positions, suggesting an asymmetric response to ideological manipulation that may reflect inherent biases in model training.

We present persona-based models for handling the issue of speaker consistency in neural response generation. A speaker model encodes personas in distributed embeddings that capture individual characteristics such as background information and speaking style. A dyadic speaker-addressee model captures properties of interactions between two interlocutors. Our models yield qualitative performance improvements in both perplexity and BLEU scores over baseline sequence-to-sequence models, with similar gains in speaker consistency as measured by human judges.

In our modern, fast-paced, and interconnected world, the importance of mental well-being has grown into a matter of great urgency. However, traditional methods such as Emotional Support Conversations (ESC) face challenges in effectively addressing a diverse range of individual personalities. In response, we introduce the Social Support Conversation (S2Conv) framework. It comprises a series of support agents and the interpersonal matching mechanism, linking individuals with persona-compatible virtual supporters. Utilizing persona decomposition based on the MBTI (Myers-Briggs Type Indicator), we have created the MBTI-1024 Bank, a group that of virtual characters with distinct profiles. Through improved role-playing prompts with behavior preset and dynamic memory, we facilitate the development of the MBTI-S2Conv dataset, which contains conversations between the characters in the MBTI-1024 Bank. Building upon these foundations, we present CharacterChat, a comprehensive S2Conv system, which includes a conversational model driven by personas and memories, along with an interpersonal matching plugin model that dispatches the optimal supporters from the MBTI-1024 Bank for individuals with specific personas. Empirical results indicate the remarkable efficacy of CharacterChat in providing personalized social support and highlight the substantial advantages derived from interpersonal matching. The source code is available in https://github.com/morecry/CharacterChat.

We present a comprehensive computational study of the under-investigated phenomenon of personal name compounds (PNCs) in German such as Willkommens-Merkel ('Welcome-Merkel'). Prevalent in news, social media, and political discourse, PNCs are hypothesized to exhibit an evaluative function that is reflected in a more positive or negative perception as compared to the respective personal full name (such as Angela Merkel). We model 321 PNCs and their corresponding full names at discourse level, and show that PNCs bear an evaluative nature that can be captured through a variety of computational methods. Specifically, we assess through valence information whether a PNC is more positively or negatively evaluative than the person's name, by applying and comparing two approaches using (i) valence norms and (ii) pretrained language models (PLMs). We further enrich our data with personal, domain-specific, and extra-linguistic information and perform a range of regression analyses revealing that factors including compound and modifier valence, domain, and political party membership influence how a PNC is evaluated.

Preference alignment has become a standard pipeline in finetuning models to follow generic human preferences. Majority of work seeks to optimize model to produce responses that would be preferable on average, simplifying the diverse and often contradicting space of human preferences. While research has increasingly focused on personalized alignment: adapting models to individual user preferences, there is a lack of personalized preference dataset which focus on nuanced individual-level preferences. To address this, we introduce WikiPersona: the first fine-grained personalization using well-documented, famous individuals. Our dataset challenges models to align with these personas through an interpretable process: generating verifiable textual descriptions of a persona's background and preferences in addition to alignment. We systematically evaluate different personalization approaches and find that as few-shot prompting with preferences and fine-tuning fail to simultaneously ensure effectiveness and efficiency, using inferred personal preferences as prefixes enables effective personalization, especially in topics where preferences clash while leading to more equitable generalization across unseen personas.

The rapid advancement of Large Language Models (LLMs) has revolutionized the generation of emotional support conversations (ESC), offering scalable solutions with reduced costs and enhanced data privacy. This paper explores the role of personas in the creation of ESC by LLMs. Our research utilizes established psychological frameworks to measure and infuse persona traits into LLMs, which then generate dialogues in the emotional support scenario. We conduct extensive evaluations to understand the stability of persona traits in dialogues, examining shifts in traits post-generation and their impact on dialogue quality and strategy distribution. Experimental results reveal several notable findings: 1) LLMs can infer core persona traits, 2) subtle shifts in emotionality and extraversion occur, influencing the dialogue dynamics, and 3) the application of persona traits modifies the distribution of emotional support strategies, enhancing the relevance and empathetic quality of the responses. These findings highlight the potential of persona-driven LLMs in crafting more personalized, empathetic, and effective emotional support dialogues, which has significant implications for the future design of AI-driven emotional support systems.

In order to build self-consistent personalized dialogue agents, previous research has mostly focused on textual persona that delivers personal facts or personalities. However, to fully describe the multi-faceted nature of persona, image modality can help better reveal the speaker's personal characteristics and experiences in episodic memory (Rubin et al., 2003; Conway, 2009). In this work, we extend persona-based dialogue to the multimodal domain and make two main contributions. First, we present the first multimodal persona-based dialogue dataset named MPCHAT, which extends persona with both text and images to contain episodic memories. Second, we empirically show that incorporating multimodal persona, as measured by three proposed multimodal persona-grounded dialogue tasks (i.e., next response prediction, grounding persona prediction, and speaker identification), leads to statistically significant performance improvements across all tasks. Thus, our work highlights that multimodal persona is crucial for improving multimodal dialogue comprehension, and our MPCHAT serves as a high-quality resource for this research.