Army of the Dead immersive experience
The Identity and Pure Imagination “one team” approach pulled out all the stops to create the immersive Viva Las Vengeance VR tour.
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Identity
In a first for Netflix in Europe, IDENTITY transformed the phenomenally successful franchise Army of the Dead into a truly immersive brand experience.​

We harnessed narrative-led worldbuilding, 360-degree VR and Hollywood-grade props to seamlessly blend the physical and virtual environments.​

Opening to rave reviews, the experience drew an audience of 20,000 during the initial launch period, with IDENTITY expertly managing crowd flow to ensure safety and accessibility for all.