Betapond
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1. Driving Conversion to Sales.! Beyond Branding.! Manageable & Measurable campaigns that Produce Proﬁtable Results.! Driving conversion to sales.! Manageable & measurable campaigns that produce profitable results.

4. Filling Brand Funnel? Awareness? ROI? Conversions? What do brands want from Facebook? eCRM Propensity Sign Ups? to Travel? More likes than competitors?

5. Brands want happy people who want to hear what you’ve got to say, join in & share with their friends

6. Fans want to be entertained! 6!

8. British Airways understand this…

9. … and how to push it…

10. Entertainment can come in many different ways

11. Entertainment is a Competition 11!

12. Entertainment is a Quiz

13. Entertainment is content creation 13!

14. Entertainment is a Game 14!

16. The Golden Rule Make it super fun, super interesting or super easy 16!

17. What to look for on your page… 17!

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27. Case Study Waterford City Airport! Best Little Airport in the World

28. Case Study Waterford City Airport! s? Which airport has more Facebook like 31,804 likes! 1. London Heathrow 27,578 likes! 2. New York JFK 3,073 likes! 3. OR Tambo 42,286 likes! 4. Waterford City

29. Case Study Waterford City Airport! Waterford Airport Facebook Page Waterford Harvest Festival Waterford Institute of Technology Waterford Crystal

30. What Do Brands Want?! Analytics which in turn give you Information & Data! ! 30!

31. What Do Brands Want?! Analytics which in turn give you Information & Data! ! 31!

32. What Do Brands Want?! Analytics which in turn give you Information & Data! ! ROI (finally!) YOUR fans, added this many people to YOUR destin ation! Fan visitors X AVS = Income / FB Spend = R O I 32!

33. What Do Brands Want?! Analytics which in turn give you Information & Data! ! If one fan influences y If one fan friends who in generates x turn generate x income, imagine income, x what 20 fans multiplied y could generate. becomes the K Factor. 33!

34. What Do Brands Want?! Analytics which in turn give you Information & Data! ! If one fan influences y If one fan friends who in generates x turn generate x income, imagine income, x what 20 fans multiplied y could generate. becomes the K Factor. 34!

35. What Do Brands Want?! Analytics which in turn give you Information & Data! ! 35!

36. What Do Brands Want?! Analytics which in turn give you Information & Data! ! 36!

37. What Do Brands Want?! Analytics which in turn give you Information & Data! ! 37!