How I Knew AOL Time Warner Was Doomed (No, Really!)
Roger L. Martin
In 2000, a couple of days after the AOL/Time Warner merger, I was scheduled to guest-lecture in a Rotman School class on the “New Economy.” In the class, I blasted the newly-announced merger as idiotic for Time Warner and doomed to failure. But I struggled to explain why to the MBA students, even though I […]
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Harvard Business Review
Roger L. Martin is a former dean of the Rotman School of Management, an adviser to CEOs, and the author of A New Way to Think (Harvard Business Review Press, 2022).

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