Digital Marketing News
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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Q&A

Allbirds CMO on why brand building is key to company’s turnaround plan

CMO Kelly Olmstead discussed how the sneaker brand is investing more in awareness-driven channels to weather a challenging period for business.

Updated Aug. 15, 2024

US Bank celebrates Black achievement with zines in The New York Times

To commemorate the 100-year celebration of the Harlem Renaissance, the financial marketer is teaming with T Brand Studio for a Times first.

Choice Hotels names new creative, media agencies to drive brand awareness

Adding 72andSunny and Dentsu X to the roster comes as Choice establishes more upscale offerings and ramps up marketing on platforms like TikTok.

LG boosts home appliances with competition show on Prime Video

“Estate of Survival” follows contestants as they battle in a variety of challenges to acquire home appliances and a grand prize of $100,000.

Lowe’s rebrands media network as it expands channel offerings

The home improvement retailer is adding in-store audio, email, paid search and direct mail for install services to the platform.

Liquid I.V. helps consumers beat the summer heat with multichannel campaign

“Indulge in Hydration” was developed with SixTwentySix and includes augmented reality activations, Netflix ad testing, a Spotify takeover and more.

Updated Aug. 14, 2024

Oreo, Coca-Cola partner to create drink and cookie combining the iconic brands

“Besties” are at the center of a marketing campaign that includes a Spotify integration and a Forever 21 merchandise line.

Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in

The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.

Popeyes appoints PepsiCo marketer as new CMO

Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.

Deep Dive

Back-to-school 2024: How brands can win younger consumers as uncertainty endures

The power of Gen Z and Gen Alpha to influence their parents to consider a brand could be the key to success amid another turbulent season.

WPP downgrades full-year outlook as it works to modernize offering

The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.

WeightWatchers debuts new creative as it navigates weight-loss drug boom

Ads featuring customer testimonials for WeightWatchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.

GARM shutters following X antitrust suit against brand safety group

While X leadership views the not-for-profit group’s shuttering as a victory, it’s not clear if the move will help it win back jumpy advertisers.

Column

Campaign Trail: Café Bustelo gives its animated world an icy makeover

As the J.M. Smucker brand brings iced coffee to the refrigerated aisle, new spots by BBH USA give a chilly remix to recent marketing.

Panera Bread nabs Papa Johns CMO following menu overhaul

The sandwich and soup spot, which is plotting an IPO, is appointing an experienced QSR marketer known for a digital-first approach.

Opinion

How Google’s move to retain cookies will impact digital advertisers

The recent twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.

5 Gum, Zedd tease hidden bodega rave with social media scavenger hunt

Those who find the secret party spot using clues doled out on social will be offered a glow-in-the-dark 5 Gum x Zedd pack as their ticket.

Opinion

What brands can learn about emotion from Olympic ads by Nike and Coke

How emotions are used often determines whether creative can do more than just connect, but actually predispose viewers to buy, says Kantar’s Jane Ostler.

Serta links with Olympic gold medalist to promote iComfort Pro mattress

The bedding company has partnered with Team Whistle on an episode of its “No Days Off” YouTube series that features soccer star Sydney Leroux.

NFL, GameSquare tap into football fandom for traveling creator series

“NFL 4 The Fans Live” blends football hype with gaming and creator content and will launch with a multi-city series timed to the NFL calendar.

Beanie Babies, Barbie and more: McDonald’s new collector cups nod to past tie-ins

The latest nostalgia play from the fast food brand comes as it has lost some of its steam, with comparable sales slipping in Q2.

Google loses search antitrust case in blow to digital ad juggernaut

“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

‘Beetlejuice’ sequel sells tickets in first-of-its-kind Roblox activation

Developed by Sawhorse, the experience includes a virtual Fandango box office where users can purchase real-world movie tickets.

Q&A

Why Autodesk’s 2028 Olympic deal is not ‘your mom’s brand partnership’

CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.