The Drum Awards for Marketing APAC
The Drum
Enter now! Win at the world's top marketing competition, The Drum Awards for Marketing APAC. Reward your team's impactful campaigns with measurable results.
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We all operate on the same 24 hours, but no one quite operates those 24 hours like Garnier Philippines.

In mid 2023, the skin care giant was dead set on cementing their newly secured #2 spot in the total Face Care category, through a disruptive launch execution for their Garnier Overnight Serum 10% Pure Vitamin C. They need a cutting-through activation that would strengthen their equity in brightening, heightening their consumer relevance and consequently, accelerating their growth month on month. The solution? A never-been-done-before TikTok live streaming event that spanned a full 24 hours - no cutting corners, no movie magic, just pure live entertainment for 24 hours straight. This stream featured everything from interactive stunts, big time celebrity appearances, and endless Garnier goodies for lucky viewers at home! Through a careful selection of talent, creative engagement drivers, and truly unique executions, the event was an absolute success. Living up to the Overnight Serum’s promise, as far as Garnier is concerned, powerful & glowing results can truly be achieved overnight.

ONE Esports and Samsung Electronics Southeast Asia & Oceania partnered to develop the ONE Esports Mobile App, an all-access esports and gaming experience to super-serve Samsung Galaxy device owners. Featuring “First on Samsung” articles and videos – ranging from exclusive interviews to gaming culture deep dives – the app brings fans closer to esports heroes than ever before, with “Ask Me Anything (AMA)” sessions, polls, quizzes, and a members-only channel that empowers users to request content and features. Fans take control of the updates they need to know with custom push notifications and segmented category feeds, allowing them to focus on the games and leagues that they care about most. Since launch, the ONE Esports Mobile App has over 100,000 downloads on digital distribution services for Samsung Galaxy devices, boasting a 4.2/5 rating. Since June 2023, “Power Users” – users who engage with the app more than ten times monthly – have more than tripled.