DigiDay:Apps Mobile Applications Strategy Conference
I spent the day today at the DigiDay:Apps Mobile Application Strategy Conference.  Agenda on Digiday's site. Below are my brief notes from a few of the talks. App Show and Tell Part II: Presenter:Gabe Dorosz, VP & Management Supervisor, Interactive, Cramer-Krasselt Downloading apps currently is difficult because there are too many handsets/platforms, lack of platform…
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Jeffrey Donenfeld
I spent the day today at the DigiDay:Apps Mobile Application Strategy Conference. Agenda on Digiday’s site.

Below are my brief notes from a few of the talks.

App Show and Tell Part II: Presenter:Gabe Dorosz, VP & Management Supervisor, Interactive, Cramer-Krasselt

Downloading apps currently is difficult because there are too many handsets/platforms, lack of platform detection infrastructure.

Consumers don’t necessarily care whether utility is served as app, web app, etc – as long as it works.

Installable Mobile Applications

Pros – Always on – no network necessary, depth of engagement, leverage of device features and full power, trafficking in app store

Cons – Cost of development (up to 250K), platform fragmentation, time to market (approval process), distribution and maintenance channels, increased competition (currently)

Cross-Platform Apps are by far the most popular and successful aps

Top application platforms in international markets: iPhone, Android, Symbian, Web.

Not Just Fun and Games: Driving Revenue with Game Apps and Virtual Goods:

Adam Broitman: Moderator

Adam Boyden – Conduit: Big challenge faced by developers is the multitude of platforms out there. Increasing market fragmentation dictates that applications must be available everywhere.

Three Rules for Monetizing Social Games: 1. It’s all about friends. 2. It’s all about community. Get people to talk about the game outside of playing the game. 3. Involve players in success of the game – listen to your players.

Nima Pourshasb – Live Gamer: Market for “virtual goods” is already established, and is growing. Multi-billion dollar scales for virtual goods – EA, Zygna. As payment methods evolve, less friction to putting money into virtual economies

Joe Monastiero – appMobi: Cloud SDK’s could allow mobile developers to migrate games and applications into the cloud for cross platform compatibility

Rob Oshima – Funmobility: The way that brands are currently getting involved in virtual economies is actually driving CPMs down. Brands are buying ads that simply aren’t working very well, even in good games.

3:40pm: Apps: The Next Frontier in Video: